New technologies in Design - Television short life design

独一无二的是，电视广播技术塑造了我们的生活，定义了大众文化。新的和新兴的技术创造了“短寿命设计”(SLD)的不断增长，传播给大众，然后被丢弃。这是一个值得反思的丰富领域，因为它定义了新闻节目的性质。随着我们进入新世纪，SLD将在我们接收和发送信息的方式中发挥越来越大的作用。它还呈现出一种二分法：一方面它是短暂的，另一方面它经常传达具有紧迫性和关键重要性的深刻材料。这种输出的即时性依赖于设计师/记者对运动图像、声音、文本、图形和虚拟环境的控制；因此，设计和新闻的边界变得模糊。将使用一份研究论文来确定起点；它将根据对从业人员和权威人士的一系列采访，从SLD应用于广播新闻生产的范围开始。新出现的讨论将得到一个网站和研讨会的支持，首先是对演讲者提供的信息的探索，这些演讲者能够以权威的观点阐述20世纪80年代SLD的根源，当时纸板技术即将结束，让位于革命性的Quantel Paintbox技术，该技术重新定义了该行业，为新的技术未来铺平了道路。今天的比较将通过对中央电视台创意部门的持续观察来覆盖，承认过去20年的发展。这种情报收集将通过与中央电视台的合作和查阅他们的大量档案来支持。主要主题将侧重于比较分析，包括广播SLD的技术和文化意义，以及它如何塑造并继续定义我们与电视广播信息的互动。这篇论文将探讨设计在这一新技术中的作用，它如何改变设计师角色的性质，呈现出对创造力和沟通等方面的更大控制。探索计划范围的论述将讨论SLD的视觉语言，它如何为广播电视创造了一个新秩序，呈现了一个以包含运动图像、排版、声音、图形和虚拟环境的信息为特征的“第四维”。越来越多的设计师被解放出来，创造屏幕上信息丰富的环境，让SLD传递高科技、超级信息。作为回应，观众/消费者发展了更高水平的视觉素养来解码这些信息，从而刺激了人们对技术进步和更高性能的胃口。调查试图通过SLD的案例研究来认识这一现象，因为它可能成为进一步研究的焦点。研究的目的是：将从事SLD的从业者和研究人员聚集在一起；直面SLD作为一个合法的研究结构的研究主题；将SLD作为一个相对较新的设计/新闻学分主题放在上下文中；定位SLD在历史、技术、智力和社会学框架中的作用；为SLD的未来发展规划潜在的情景；参与并激发关于SLD的国家一级的辩论；将新出现的话语/研究分享给广泛的学术界。话语的方向将由一个咨询小组通过一个网站、两个研讨会和在期刊和会议论文上发表的成果来指导，为进一步的话语铺平道路。由国际和平研究所担任主席的咨询小组将管理新出现的讨论，确定需要进一步调查的主要领域，评估进展情况，并指导研究方向。

Uniquely, television broadcast technology shapes our lives and defines the mass culture. New and emerging technology has created an ever-increasing growth in 'short life design' (SLD), broadcast to a population and then discarded. It is a rich area for reflection because it defines the nature of news programmes. As we move through a new century, SLD is set to play an increasing role in the way we receive and send information. It also presents a dichotomy; on the one hand it is ephemeral, on the other, it often communicates profound material with urgency and critical importance. The instant nature of this output relies on the designer/journalist having control over moving image, sound, text, graphics and virtual environments; as a consequence, the boundaries of design and journalism have become blurred.A research paper will used to establish a starting point; it will commence with the scoping of SLD applications within the production of broadcast news based upon a series of interviews with practitioners and voices of authority. The emerging discourse will be supported by a website and symposia, commencing with the exploration of information presented by speakers who are able to articulate an authoritative perspective about the roots of SLD in the 1980s, a period when cardboard technology was concluding, giving way to the revolutionary Quantel Paintbox technology which redefined the industry, paving the way to a new technological future. Present day comparisons will be overlaid through a sustained observation of the creative departments within Central TV, acknowledging the developments of the last 20 years. This intelligence gathering will be supported through co-operation with Central TV and access to their substantial archive. The driving theme will focus on a comparative analysis that embraces the technological and cultural significance of broadcast SLD, how it has shaped and continues to define our interaction with television broadcast information. The discourse will explore the function of design within this new technology, how it has changed the nature of the designers' role, presenting greater control over aspects such as creativity and communication. Plan of enquiryThe scoping discourse will address the visual language of SLD, how it has created a new order for broadcast television, presenting a 'fourth dimension' characterised by information that embraces moving image, typography, sound, graphics and virtual environments. Increasingly, the designer is liberated to create on-screen, information rich environments that engage SLD to relay high technology, super-information. In response, the viewer/consumer has developed greater levels of visual literacy to decode this information, fuelling an appetite for advances in technology and higher performance. The enquiry seeks to recognise this phenomenon through case study examples of SLD as it may present a focus for further research.The intention of the research is to:bring together practitioners and researchers who engage with SLD;confront the research topic, establishing or otherwise, SLD as a legitimate research construct;place SLD in context as a relatively new sub-topic of design/journalism;locate the role of SLD within historical, technological, intellectual and sociological frameworks;project potential scenarios for the future development of SLD;engage and stimulate national level debate on SLD;share the emerging discourse/research to a wide academy.The direction of discourse will be guided by an Advisory Panel through a website, two symposiums and published outputs in journals and conference papers paving the way to further discourse. The Advisory Panel chaired by the PI will manage the emerging discourse identifying the principal areas for further investigation, evaluate progress and steer the research direction.