Strategic business and marketing planning - design management and USP development integrated into a small design consultancy

战略业务和营销规划 - 设计管理和 USP 开发整合到小型设计咨询公司中

• 批准号: AH/F500181/1
• 负责人: Paul Middleton
• 金额: $ 3.71万
• 依托单位: University of Lincoln
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2007
• 资助国家: 英国
• 起止时间: 2007 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FF500181%2F1
• 关键词: Strategic; business; marketing; planning; design

The design company Studio View specialises in corporate identity and branding corporate literature, educational prospectuses, product literature, stationery, signage and website design. The company used the Knowledge Catalyst scheme, in conjunction with the University of Lincoln, to diversify its work into new media and creative design. It was worthy of special attention as its business aims - to champion new, high-quality design and become a national competitor - were unusual for such a small and specialist creative industry and required the benefit of academic expertise. To achieve its new goals Studio View employed a recent graduate from Lincoln University to develop and manage a new business plan under the supervision of Paul Middleton, Phil Eastwood and Michael Pool. In return the company have provided valuable insights into the industry. The graduate incorporated new design techniques into Studio View's work to successfully distinguish it from its competitors and to target a new client base, outside of Lincoln. The graduate applied creative academic knowledge to a commercial context, and their unique expertise in new design helped to differentiate the company from its competitors. The graduate had to apply a working knowledge of marketing and strategic planning in order to reach new audiences and as a result the company is closer to their goal of becoming a regional and burgeoning national competitor, and have significantly diversified their portfolio of work.

设计公司Studio View专门从事企业形象和品牌企业宣传、教育说明书、产品宣传、文具、标牌和网站设计。该公司与林肯大学合作，利用知识催化剂计划，将其工作多样化，进入新媒体和创意设计领域。它值得特别关注，因为它的商业目标-倡导新的高质量设计并成为国家竞争者-对于这样一个小型专业创意产业来说是不寻常的，需要学术专长的帮助。为了实现新的目标，Studio View聘请了一位刚从林肯大学毕业的学生，在保罗·米德尔顿、菲尔·伊斯特伍德和迈克尔·普尔的监督下制定和管理一项新的商业计划。作为回报，该公司提供了对该行业的宝贵见解。这位毕业生将新的设计技术融入到Studio View的作品中，成功地将其与竞争对手区分开来，并瞄准了林肯以外的新客户群。毕业生将创造性的学术知识应用到商业环境中，他们在新设计方面的独特专业知识有助于公司与竞争对手区分开来。毕业生必须应用市场营销和战略规划的工作知识，以达到新的受众，因此公司更接近他们成为区域和新兴国家竞争对手的目标，并显着多样化他们的工作组合。