Ephemeral Media

1990年代和2000年代出现的新媒体技术和交付系统，特别是数字和互联网技术的普及，与媒体环境的根本性变化联系在一起，塑造了新出现的生产和消费回路，并传播了一种文化景观，在这种文化景观中，媒体似乎随时随地都可以同时获得。拟议的研究讲习班审查了我们加速发展的媒体世界的一个特定方面--存在于媒体文本(电影、电视节目、广播)之外、之下和之间的瞬间、短暂(短暂)媒体的激增，这些媒体通常被孤立地进行分析。具体地说，它专注于媒体制作人用来在市场上构建独特身份的宣传文本(如徽标、宣传、预告片、身份)的创建，以及YouTube等网站上短暂的用户生成内容的爆炸性增长。研讨会讨论了在无处不在的媒体领域中出现的短暂的、环境的和辅助的内容形式的历史和意义。它考察了文化产业生产的短暂媒体，因为它们试图减少无所不包的媒体环境的风险和不确定性。它还考察了日常草根话语和互动如何产生具有自己的全球轨迹的短暂媒体。研讨会考虑了设计、建造和使用瞬息万变的媒体所涉及的流程和技术，以及游戏和迭代在制作和取消面向消费者和观看社区的文化表现形式方面所起的作用。它还考虑了从电视标志的感官交流到在线视频的参与式表演，转瞬即逝的媒体用来吸引短暂受众注意力的表演方式和声音和图像的组合。讲习班将试图对短暂的媒体现象进行历史化和理论化，并评估主要形式对当代媒体经验和扫盲的影响。它还将增进对专业和基层媒体社区内部和之间发生的创造性过程和拨款的了解。利用来自美国的国际学术专业知识(包括来自加州大学洛杉矶分校、麻省理工学院和印第安纳州的顶尖媒体、电视和电影学者)，以及地处不同地区的非学术从业者的视角，研讨会的目标是通过专注于流传于传统文本和流派之外的瞬间但令人动容的媒体，加深对当代媒体格局的理解。研讨会分析了新媒体丰富世界中的新兴文化形式和关系，还将从历史和方法论的角度考虑“星辰”的作用和意义。

The emergence of new media technologies and delivery systems in the 1990s and 2000s, specifically the penetration of digital and Internet technology, has been linked to fundamental changes in the media environment, shaping newly emerging circuits of production and consumption and propagating a cultural landscape where media seem simultaneously available everywhere and all the time. The proposed research workshop examines a particular facet of our accelerated media world - the proliferation of the momentary, short-lived (ephemeral) media that exist beyond, below and in between the media texts (films, television programmes, radio broadcasts) more commonly isolated for analysis. Specifically, it focuses on the creation of promotional paratexts (e.g. logos, promos, trailers, idents) used by media producers to construct distinct identities in the marketplace, and the explosion of ephemeral user-generated content on sites such as YouTube. The workshop considers the history and significance of the fleeting, ambient and ancillary forms of content that have emerged in a pervasive media terrain. It examines the ephemeral media produced by cultural industries as they attempt to reduce the risk and uncertainty of an all-encompassing media environment. It also examines how everyday, grassroots utterances and interactions produce ephemeral media with their own global trajectories. The workshop considers the processes and technologies involved in the design, construction and use of ephemeral media, and the roles of play and iteration in the making and unmaking of cultural expressions geared towards consumers and viewing communities 'on the move.' It also considers the modes of performance and the assemblages of sound and image used by ephemeral media to capture the attention of transitory audiences, from the sensory communication of television logos to the participatory performance of online videos. The workshop will attempt to historicize and theorize the phenomenon of ephemeral media and assess the impact of key forms on contemporary media experience and literacy. It will also develop understanding of the creative processes, and appropriations, that take place in and between professional and grassroots media communities. Drawing on international academic expertise from the USA (including leading media, television and film scholars from UCLA, MIT and Indiana), and the perspective of regionally situated non-academic practitioners, the objective of the workshop is to deepen understanding of the contemporary media landscape by concentrating on the momentary, but affectively arresting, media that circulate beyond conventional texts and genres. Analyzing emergent cultural forms and relationships in a world of new media abundance, the workshop will also consider the role and significance of 'ephemera' from historical and methodological perspectives.