The emotional psychology of blood donors: understanding and using the affective key to donor return

在澳大利亚，每周需要27，000名献血者来满足医疗需求。尽管不断招募捐赠者，但每年约有40%的澳大利亚捐赠者未能再次捐赠。为什么会发生这种情况以及如何防止这种情况还不清楚。该项目采用基于心理学和情感科学的方法，包括一项研究计划，旨在促进对有助于献血者返回的情感因素的理解，并将这种理解转化为增加献血者返回的干预措施。该项目旨在通过整合情感科学的见解来推进献血的心理概念化，同时也使血液服务能够满足国家对血液制品的需求。

Every week in Australia 27,000 blood donations are required to meet medical needs. Though donors are continually recruited, each year around 40per cent of Australian donors fail to re-donate. Why this occurs and how to prevent this is not well understood. Using an approach grounded in psychology and affective science, this project comprises a program of studies that aims to advance understanding of the affective factors that contribute to blood donor return and translate that understanding into interventions to increase donor return. The project aims to advance the psychological conceptualisation of blood donation by integrating insight from affective science, while also enabling the Blood Service to meet the nation's demand for blood products.