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The Effect of Corner Store Makeovers on Store Patrons and Nearby Corner Stores

街角商店改造对商店顾客和附近街角商店的影响

基本信息

批准号：
8400577
负责人：
Brent Alan Langellier
金额：
$ 3.32万
依托单位：
UNIVERSITY OF CALIFORNIA LOS ANGELES
依托单位国家：
美国
项目类别：
财政年份：
2012
资助国家：
美国
起止时间：
2012-08-15 至 2013-06-30
项目状态：
已结题

项目摘要

DESCRIPTION (provided by applicant): Evidence suggests that overweight and obesity outcomes are affected by the food environment, or the distribution of healthy and unhealthy food outlets around the places where people live, work, and go to school. An emerging approach to improving the food environment in low income and minority communities is the 'corner store makeover,' which involves partnering with local corner stores to expand access to fresh fruit, fresh vegetables, and other healthy food. "Corner Store Makeovers in East Los Angeles: Improving Healthy Food Access" is an NHLBI-funded research project that is currently being conducted by the UCLA/USC Center for Population Health and Health Disparities (CPHHD). The project is working with four intervention stores in East L.A. to greatly expand their inventories of fresh produce and other healthy food, as well as to reconfigure each store's layout to make healthy food more prominent and visually appealing. In addition, the project is working with youth from local high schools to develop a community-driven and culturally competent social marketing campaign that promotes healthy food and the made over stores. In this study, I propose to complement the existing evaluation strategy of the corner store makeovers project by evaluating its effects on: 1) store patrons, and 2) corner stores that are nearby intervention stores. To assess the effects of the intervention on store patrons, I propose to work with trained students and staff at CPHHD to conduct pre/post- interviews with patrons at four intervention and four comparison stores. This evaluation study will help us to assess the effect of corner store makeovers on patrons' nutrition knowledge and attitudes towards the store and to determine if corner store makeovers change the healthfulness of their food purchasing and consumption. To evaluate the effect of the intervention on nearby corner stores, I propose to conduct a longitudinal study of healthy food inventories and in-store advertisements at five corner stores nearby each of the intervention and comparison stores. Due to the social marketing campaign and substantial media coverage of the corner store makeovers project, I believe that demand for healthy food will increase substantially in the neighborhoods surrounding intervention stores. As a result, nearby stores may be motivated to make their own healthy changes. Each of these supplemental evaluation components will greatly add to the very limited empirical evidence regarding the effectiveness of the corner store makeovers strategy. PUBLIC HEALTH RELEVANCE: An emerging approach to increasing access to healthy food in low income and minority communities is the 'corner store makeover,' which involves partnering with local corner stores to expand access to fresh fruit, fresh vegetables, and other healthy food. I propose to evaluate how a corner store makeover project in East Los Angeles affects store patrons and nearby corner stores. This study will add to the very limited empirical evidence regarding the effectiveness of the corner store makeovers strategy and will be the first to evaluate its effectiveness in a predominantly Latino community.

描述（由申请人提供）：证据表明，超重和肥胖的结果受到食品环境的影响，或者人们生活，工作和上学的地方周围健康和不健康食品店的分布。改善低收入和少数族裔社区食品环境的一种新兴方法是“街角商店改造”，即与当地街角商店合作，扩大新鲜水果、新鲜蔬菜和其他健康食品的供应。“东洛杉矶的街角商店改造：改善健康食品的获取”是一个由NHLBI资助的研究项目，目前正在由加州大学洛杉矶分校/南加州大学人口健康和健康差异中心（CPHHD）进行。该项目正在与洛杉矶东部的四家干预商店合作。大大增加他们的新鲜农产品和其他健康食品的库存，以及重新配置每个商店的布局，使健康食品更加突出和视觉吸引力。此外，该项目正在与当地高中的青年合作，开展一项由社区驱动、具有文化能力的社会营销活动，以促进健康食品和改造商店。在这项研究中，我建议补充现有的评估策略的角落商店改造项目，评估其影响：1）商店顾客，和2）附近的干预商店的角落商店。为了评估干预对商店顾客的影响，我建议与CPHHD的受训学生和工作人员合作，在四家干预商店和四家比较商店对顾客进行事前/事后访谈。这项评估研究将有助于我们评估街角商店改造对顾客的营养知识和对商店的态度的影响，并确定街角商店改造是否改变了他们购买和消费食品的健康状况。为了评估干预对附近街角商店的影响，我建议在干预和比较商店附近的五家街角商店进行健康食品库存和店内广告的纵向研究。由于社会营销活动和大量的媒体报道的角落商店改造项目，我相信，健康食品的需求将大大增加周围的社区干预商店。因此，附近的商店可能会有动力做出自己的健康改变。每一个这些补充评估组成部分将大大增加了非常有限的经验证据，关于街角商店改造战略的有效性。公共卫生关系：在低收入和少数族裔社区增加获得健康食品的一种新兴方法是“街角商店改造”，这涉及与当地街角商店合作，扩大获得新鲜水果、新鲜蔬菜和其他健康食品的机会。我建议评估如何在东洛杉矶角落商店改造项目影响商店顾客和附近的角落商店。这项研究将增加非常有限的经验证据，关于街角商店改造战略的有效性，并将是第一个评估其有效性，在一个以拉丁裔为主的社区。