DEVELOPMENT, MAINTENANCE, AND PROMOTION OF NCI SPONSORED BEHAVIORAL AND MOBILE HEALTH INITIATIVES.

承包商应提供支持NCI的服务，并使NCI能够向普通人群和目标高危人群和服务不足人群传播有关戒烟、健康行为改变和癌症控制资源的信息。利益相关者的支持，扩大移动医疗资源覆盖面和使用的实施努力，以及项目分析和报告。可能需要英语、西班牙语以及承包商创建的其他语言的工具和资源。与这项工作相关的任务包括设计和开发互动工具，维护在线、文本和智能手机应用程序以及其他移动健康戒烟资源，继续开发与癌症相关的其他健康行为，规划和实施网站的广泛营销/促销策略，多层次监测NCI基于网络的烟草资源的覆盖范围、参与和有效性，利益相关者参与，以及数据协调和分析。监控部分包括使用调查、焦点小组和网络指标，承包商应向NCI提供数据驱动的报告。

The contractor shall provide services that support the NCI and enable NCI to disseminate information related to smoking cessation, health behavior changes, and cancer control resources to both the general population and targeted high-risk and underserved populations. Stakeholder support, implementation efforts to broaden reach and use of mHealth resources, and program analysis and reporting. Tools and resources may be required in English, Spanish, as well as other languages created by the contractor. Tasks associated with this work include the design and cultivation of interactive tools, and maintenance of online, text, and smartphone application, and other mHealth cessation resources, continued development into other health behaviors as they relate to cancer, and the planning and implementation of a broad marketing/promotion strategy for the sites, multi‐level monitoring of reach, engagement and effectiveness of the NCI web-based tobacco resources, stakeholder engagement, and data coordination and analysis. The monitoring component includes the use of surveys, focus groups, and Web metrics, and the contractor shall provide data‐driven reports to NCI.