DEVELOPMENT, MAINTENANCE, AND PROMOTION OF NCI SPONSORED BEHAVIORAL AND MOBILE HEALTH INITIATIVES.

NCI 赞助的行为和移动健康计划的开发、维护和推广。

• 批准号: 10666341
• 负责人: MARY SCHWARZ
• 金额: $ 79.25万
• 依托单位: ICF, INC., LLC
• 依托单位国家: 美国
• 财政年份: 2021
• 资助国家: 美国
• 起止时间: 2021-09-15 至 2022-09-14
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10666341
• 关键词: Cancer Control; Contractor; Data; Development; Effectiveness; Focus Groups; General Population; Health behavior; Health behavior change; Internet; Language; Maintenance; Malignant Neoplasms; Marketing; Monitor; Online Systems; Reporting; Resources; Services; Site; Surveys; Text; Tobacco; Underserved Population; Work; behavioral health; design; high risk population; implementation efforts; interactive tool; mHealth; programs; smartphone Application; smoking cessation; tool

The contractor shall provide services that support the NCI and enable NCI to disseminate information related to smoking cessation, health behavior changes, and cancer control resources to both the general population and targeted high-risk and underserved populations. Stakeholder support, implementation efforts to broaden reach and use of mHealth resources, and program analysis and reporting. Tools and resources may be required in English, Spanish, as well as other languages created by the contractor. Tasks associated with this work include the design and cultivation of interactive tools, and maintenance of online, text, and smartphone application, and other mHealth cessation resources, continued development into other health behaviors as they relate to cancer, and the planning and implementation of a broad marketing/promotion strategy for the sites, multi‐level monitoring of reach, engagement and effectiveness of the NCI web-based tobacco resources, stakeholder engagement, and data coordination and analysis. The monitoring component includes the use of surveys, focus groups, and Web metrics, and the contractor shall provide data‐driven reports to NCI.

承包商应提供支持NCI的服务，并使NCI能够向普通人群和目标高危人群和服务不足人群传播与戒烟、健康行为改变和癌症控制资源相关的信息。利益相关者的支持，实施工作，以扩大覆盖面和使用mHealth资源，并计划分析和报告。可能需要英语、西班牙语以及承包商创建的其他语言的工具和资源。与这项工作相关的任务包括设计和开发互动工具，维护在线、文本和智能手机应用程序以及其他移动健康戒烟资源，继续发展与癌症相关的其他健康行为，规划和实施网站的广泛营销/推广策略，多层次监测NCI网络烟草资源的覆盖范围、参与度和有效性，利益攸关方参与以及数据协调和分析。监测部分包括使用调查、焦点小组和网络指标，承包商应向NCI提供数据驱动报告。