Social media as a social mechanism of non-cigarette tobacco use: Engaging young adults to examine tobacco culture online

社交媒体作为非卷烟烟草使用的社会机制：让年轻人在线审视烟草文化

• 批准号: 10667700
• 负责人: Shannon Lea Watkins
• 金额: $ 19.45万
• 依托单位: UNIVERSITY OF IOWA
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-05-01 至 2025-04-30
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10667700
• 关键词: Address; Adolescent and Young Adult; Affect; Algorithms; Behavior; Communication; Communities; Data Collection; Dimensions; Electronic cigarette; Environment; Exposure to; Generations; Goals; Health behavior; Industry; Intervention; Investigation; Knowledge; Life; Longitudinal, observational study; Media Intervention; Methods; Misinformation; Mission; Modeling; National Institute of Drug Abuse; Nature; Nicotine Dependence; Observational Study; Outcome; Perception; Persons; Positioning Attribute; Primary Prevention; Process; Public Health; Published Comment; Research; Research Design; Research Personnel; Risk Behaviors; Science; Shapes; Site; Target Populations; Techniques; Teenagers; TikTok; Time; Tobacco; Tobacco use; Training; Work; Youth; addiction; communication theory; community based participatory research; e-cigarette cessation; electronic cigarette use; experience; health communication; improved; innovation; insight; programs; public health intervention; social; social media; substance use; tobacco products; young adult

PROJECT SUMMARY/ABSTRACT Adolescents and young adults (AYA) are exposed to, share, and create content about non-cigarette other tobacco products (OTP) on social media, which has been demonstrated to shape tobacco-related perceptions and behaviors. New research has documented content that promotes negative health behaviors including OTP use on TikTok, a social media app on which users create and share short-form videos and that is regularly used by more than 60% of US teens. However, TikTok content changes quickly, and it is unknown what OTP message and delivery features are used on TikTok, especially over time, and how they affect message reach and engagement. The long-term goals of this research program are to elucidate social media’s influence on AYA OTP use and to inform unique up-to-date regulatory and public health interventions appropriate for different tobacco products, social media platforms, and generations of young people. The overall objective of this application is to identify what and how OTP messages (i.e., perceptions, opinions, advice, information) are conveyed in short-form social media videos created by TikTok users using an adaptive community-engaged approach. The rationale is that adaptive youth-engaged investigation will illuminate how social media might perpetuate pro-tobacco sentiments in a way that is transferable to other platforms and risk behaviors over time. The objective will be addressed with three aims: (1) Identify and characterize underlying messages (e.g., perceptions, information) in OTP content on the short-form video-based social media platform TikTok, (2) Elucidate how delivery features (i.e., app features, creator choices) convey OTP messages on TikTok; (3) Estimate the relationships between key OTP messages and delivery features and video reach (i.e., views) and engagement (e.g., likes, comments) on TikTok. These aims will be accomplished in a longitudinal observational study that identifies OTP TikTok content by training the TikTok algorithm to push relevant content to TikTok’s For You Page (i.e., “feed”) for multiple accounts. The study leverages both qualitative and quantitative analytic techniques and engages YA researchers at two sites in all aspects of study design, execution, and dissemination. The research proposed is innovative, in the applicants’ opinion, because its immersive, youth-engaged approach can simulate the user experience and provide rich, rigorous, interpretation of the OTP messages embedded in AYA’s social media environment. The proposed research is significant because it will help scholars and practitioners contextualize AYA OTP use in the information environment on TikTok and, by identifying video features that stay popular and engaging over time, it can enhance the authenticity of health communication that counters pro-tobacco sentiments on TikTok. Ultimately, such knowledge has the potential to enhance primary prevention efforts that reduce AYA nicotine addiction and tobacco use.

项目总结/摘要 青少年和年轻人（AYA）接触，分享和创建有关非香烟的其他内容 社交媒体上的烟草制品（OTP），这已被证明会影响与烟草有关的看法 和行为。新的研究记录了促进包括OTP在内的负面健康行为的内容 TikTok是一款社交媒体应用程序，用户可以在上面创建和分享短视频， 超过60%的美国青少年使用。不过，TikTok内容变化很快，目前未知是什么OTP 消息和交付功能在TikTok上使用，特别是随着时间的推移，以及它们如何影响消息到达 和参与。这项研究计划的长期目标是阐明社交媒体对 AYA OTP的使用，并告知独特的最新监管和公共卫生干预措施， 不同的烟草产品，社交媒体平台和几代年轻人。的总体目标 本申请将识别什么以及如何OTP消息（即，看法、意见、建议、信息） 通过TikTok用户创建的短形式社交媒体视频传达， approach.理由是，适应性的青年参与调查将阐明社交媒体如何可能 以一种随着时间的推移可以转移到其他平台和风险行为的方式延续亲烟草情绪。 这一目标将通过三个目标来实现：（1）确定和描述基本信息（例如， 在短视频社交媒体平台TikTok上的检察官办公室内容中提供（2） 阐述交付功能（即，应用程序功能，创建者选择）在TikTok上传达OTP消息;（3） 估计关键OTP消息与交付功能和视频覆盖范围之间的关系（即，意见）和 接合（例如，喜欢，评论）在TikTok上。这些目标将以纵向方式实现。 观察性研究，通过训练TikTok算法来识别OTP TikTok内容， 内容到TikTok的For You页面（即，“feed”）用于多个帐户。该研究利用了定性和 定量分析技术，并在研究设计的各个方面， 执行和传播。申请人认为，所提出的研究是创新的，因为它 沉浸式，年轻人参与的方法可以模拟用户体验，并提供丰富，严格， 对嵌入AYA社交媒体环境中的OTP消息的解释。拟议的研究是 意义重大，因为它将帮助学者和从业人员在信息中使用AYA OTP TikTok上的环境，并通过识别随着时间的推移保持流行和吸引力的视频功能，它可以 增强健康传播的真实性，以对抗TikTok上的亲烟草情绪。最后， 这些知识有可能加强减少AYA尼古丁成瘾的初级预防工作 烟草使用。