OSPEEC BPA TASK AREA 1 ORDER TITLED "STRATEGIC COMMUNICATIONS AND MEDIA RELATIONS" - SUPPLEMENT TO ADD DIR FUNDS FOR ORLOFF VIDEOS

此次采购的目的是为NHLBI提供战略传播规划方面的专业知识，并就一系列心脏、肺、血液和睡眠相关主题开发最先进的媒体方法和产品，包括但不限于：健康差距、心血管疾病、心脏病、高血压、高胆固醇、肥胖、身体活动、睡眠和睡眠障碍、哮喘、慢性阻塞性肺疾病（COPD）和镰状细胞病。将努力支持传播新的研究成果以及面向公众、患者和卫生专业人员的新产品，并可通过与合作伙伴的合作，包括新的临床实践指南。新的社交媒体工具，以及传统媒体，应用于与关键利益相关者沟通，包括患者和护理人员，受助人，专业协会，政策制定者，卫生专业人员，以及美国国立卫生研究院（NIH）和美国卫生与公众服务部（HHS）的领导层。

The objective of this procurement is to provide expertise to the NHLBI in strategic communications planning and development of state-of-the-art media approaches and products on a range of heart, lung, blood, and sleep-related topics, including but not limited to: health disparities, cardiovascular disease, heart attack, high blood pressure, high blood cholesterol, obesity, physical activity, sleep and sleep disorders, asthma, chronic obstructive pulmonary disease (COPD), and sickle cell disease. Efforts will support the dissemination of new research findings, as well as new products for the public, patients, and health professionals, and could include, through the work with partners, new clinical practice guidelines. New social media vehicles, as well as traditional media, should be used to communicate with key stakeholders, including patients and caregivers, grantees, professional societies, policymakers, health professionals, and the National Institutes of Health (NIH) and U.S. Department of Health and Human Services (HHS) leadership.