EXERCISING OPTION PERIOD 2 FOR BPA ORDER TITLED "STRATEGIC COMMUNICATIONS & ENGAGEMENT SUPPORT FOR BLOOD DISEASES AND DISORDERS" AGAINST THE NHLBI OSP

该任务订单的目的是获得服务，以计划，开发，实施和评估一个多年期，多管齐下的参与和外展计划，其中包括一般外展和少数外展的最佳实践方法，特别是，以及不断告知患有罕见疾病的小受众成员。因此，该方案应“以受众为中心”，侧重于在社区一级接触血液疾病和血液紊乱患者的特定人群-从镰状细胞病患者及其家庭开始，并通过合作伙伴，通过国家、区域和广泛的社区一级网络和活动接触目标受众。根据本任务指令，将在需要时开展针对其他血液疾病和血液紊乱患者或与血液安全问题有关的人员的社区宣传或教育计划活动和研究信息传播工作。

The purpose of this task order is to obtain services to plan, develop, implement, and evaluate a multiyear, multipronged engagement and outreach program, which encompasses best-practice approaches for outreach in general and minority outreach, in particular, as well as consistently informing members of small audiences who suffer from a rare disease. Thus, the program shall be “audience-centric,” focusing on reaching the specific population of individuals affected with blood diseases and disorders – beginning with those with sickle cell disease and their families – at the community level, as well as through partners that reach the target audience via national-, regional-, and broad scale community-level networks and activities. Program activities to inform or educate a community and research information dissemination efforts aimed at people with other blood diseases and disorders or those concerned with issues of blood safety will be developed under this task order as the needs arise.