Selling The Punt: An interdisciplinary analysis of the extent and impact of sports wagering marketing strategies in Australia.

销售平底船：对澳大利亚体育博彩营销策略的范围和影响的跨学科分析。

• 批准号: DP140102210
• 负责人: Prof Samantha Thomas
• 金额: $ 12.03万
• 依托单位: Deakin University
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2014
• 资助国家: 澳大利亚
• 起止时间: 2014-01-01 至 2018-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP140102210
• 关键词: Selling; Punt; interdisciplinary; analysis; extent

Sports wagering is the fastest growing segment of the gambling market in Australia. Despite widespread concern about the impact of marketing strategies on the risky consumption of wagering products by young men and adolescents, research and policy has failed to keep up with this rapidly growing industry. This study will provide: detailed information about the range of marketing strategies used to sell sports wagering in Australia; important qualitative insights into the impact of these marketing strategies on gambling behaviours; and, recommendations for a comprehensive public health approach to help counter the potential long and short term risks associated with sports wagering marketing.

体育博彩是澳大利亚博彩市场中增长最快的部分。尽管人们普遍担心营销策略对年轻男性和青少年高风险赌博产品消费的影响，但研究和政策未能跟上这个快速增长的行业的步伐。这项研究将提供：关于澳大利亚用于销售体育博彩的营销策略范围的详细信息；对这些营销策略对赌博行为的影响的重要定性见解；以及关于全面公共卫生方法的建议，以帮助应对与体育博彩营销相关的潜在长期和短期风险。