The impact of gambling advertising, promotions, and sponsorship on children

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This project aims to provide new and informative qualitative data aimed at preventing and reducing children’s exposure to gambling advertising, promotion and sponsorship (GAPS) in sport. It uses a Commercial Determinants of Health Framework which investigates the impact of industry mechanisms on health outcomes. It explores this issue from three perspectives - children; sporting organisations; and policy makers. The project will have significant policy benefits by providing important evidence about the impact of gambling industry marketing strategies within sport, the decision making processes associated with gambling policy, and identifying leverage points for improving strategies to prevent GAPS from having a negative impact on children.