The Economics of Electronic Nicotine Delivery Systems: Advertising and Outcomes

电子尼古丁输送系统的经济学:广告和结果

基本信息

  • 批准号:
    9100148
  • 负责人:
  • 金额:
    $ 30.53万
  • 依托单位:
  • 依托单位国家:
    美国
  • 项目类别:
  • 财政年份:
    2016
  • 资助国家:
    美国
  • 起止时间:
    2016-03-01 至 2020-12-31
  • 项目状态:
    已结题

项目摘要

 DESCRIPTION (provided by applicant): Electronic Nicotine Delivery Systems (ENDS), of which e-cigarettes constitute the most common sub- product, are a non-combustible alternative to smoking. Only recently introduced into the US market, ENDS have been aggressively promoted, and use is increasing rapidly among both adults and youths. In 2013, 15% of adults reported having used e-cigarettes, compared with 0.6% just four years ago. Almost 1.78 million middle- and high-school students reported use in 2012, more than double the prevalence from just one year ago. Concurrently, advertising grew almost 15-fold between 2010-2013, with youth exposure to TV ads rising 256% between 2011 and 2013. Very little is known about the long-term health effects of using ENDS, and how ENDS use affects smoking. At the heart of the regulatory debate are fundamental questions regarding whether ENDS will draw cigarette smokers away from a dangerous habit or lure new initiates into tobacco use and lead to a new generation of nicotine addicts. The FDA and the 2014 Surgeon General's Report acknowledge both sides of this debate, but underscore the need for scientific evidence to inform these questions. Despite calls from attorneys general from 29 states for stricter marketing restrictions, the FDA refrained from including any such restrictions in its recent ruling. There is no rigorous evidence base on the impact of ENDS advertising and other policies on patterns of ENDS and tobacco use. We will address this knowledge gap by undertaking the first comprehensive analyses of the extent to which advertising of ENDS in magazines and on TV (constituting almost 90% of media ad spending), online as banner ads, and in social media impacts patterns of ENDS use among both adults and youths, as well as transitions between ENDS use and smoking behaviors, including initiation, cessation, and relapse among formers smokers. Furthermore, the project will also provide some of the first estimates to inform key knowledge gaps identified by state tobacco control program managers relating to other policy factors such as smoke-free legislation, restrictions on availability and use, and tobacco taxes and ENDS. We will further explore heterogeneity in the advertising and policy responses across relevant margins (initiation vs. cessation; intensive vs. extensive), across youths and adults, and across various other socio-demographic factors. These questions will be assessed using six large- scale national individual-level datasets, each with distinct strengths and many of them with longitudinal or retrospective information, matched with unique and detailed information on advertising exposure and a vector of tobacco control policies. The proposed research is essential for understanding the public health impact of ENDS and will provide the needed evidence to support the FDA's regulatory decisions over marketing as well as guide state policy-makers in their regulations.
 描述(由申请人提供):电子尼古丁输送系统(ENDS)是电子烟最常见的子产品,是吸烟的不可燃替代品。直到最近才引入美国市场,电子尼古丁传送系统得到了大力推广,成人和青少年的使用量迅速增加。 2013 年,15% 的成年人表示曾使用过电子烟,而四年前这一比例为 0.6%。 2012 年,近 178 万初中生和高中生报告使用该产品,比一年前的普及率增加了一倍多。与此同时,广告在 2010 年至 2013 年期间增长了近 15 倍,青少年接触电视广告的比例在 2011 年至 2013 年期间增加了 256%。人们对使用 ENDS 的长期健康影响以及 ENDS 使用如何影响吸烟知之甚少。监管辩论的核心是一些基本问题,即电子尼古丁传送系统是否会吸引吸烟者戒掉危险的习惯,还是会吸引新人开始使用烟草并导致新一代尼古丁成瘾者。 FDA 和 2014 年卫生局局长报告承认这场争论的双方,但强调需要科学证据来回答这些问题。尽管 29 个州的总检察长呼吁采取更严格的营销限制, FDA 在其最近的裁决中没有包含任何此类限制。没有严格的证据表明电子尼古丁传送系统广告和其他政策对电子尼古丁传送系统和烟草使用模式的影响。我们将通过首次全面分析电子尼古丁传送系统广告在杂志和电视(几乎占媒体广告支出的 90%)、在线横幅广告和社交媒体中对成人和青少年电子尼古丁传送系统使用模式的影响程度,以及电子尼古丁传送系统使用和吸烟行为之间的转变(包括前吸烟者的开始、戒烟和复吸)的程度来弥补这一知识差距。此外,该项目还将提供一些初步估计,以告知国家烟草控制计划管理者发现的与无烟立法、可用性和使用限制以及烟草税和电子尼古丁传送系统等其他政策因素相关的关键知识差距。我们将进一步探讨跨相关边缘(启动与停止;密集与广泛)、青少年和成人以及各种其他社会人口因素的广告和政策反应的异质性。这些问题将使用六个大型国家个人级数据集进行评估,每个数据集都有独特的优势,其中许多数据集具有纵向或回顾性信息,并与广告曝光和烟草控制政策载体的独特而详细的信息相匹配。拟议的研究对于了解 ENDS 对公共卫生的影响至关重要,并将提供所需的证据来支持 FDA 的营销监管决策,并指导州政策制定者的监管。

项目成果

期刊论文数量(0)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)

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Dhaval M. Dave其他文献

Have recreational marijuana laws undermined public health progress on adult tobacco use?
娱乐性大麻法是否损害了成人烟草使用方面的公共卫生进展?
  • DOI:
  • 发表时间:
    2022
  • 期刊:
  • 影响因子:
    3.5
  • 作者:
    Dhaval M. Dave;S. Phillips;Yang Liang;Joseph J. Sabia;M. Pesko
  • 通讯作者:
    M. Pesko
Smoke Gets in Your Eyes: Medical Marijuana Laws and Tobacco Use
烟雾进入您的眼睛:医用大麻法律和烟草使用
  • DOI:
  • 发表时间:
    2016
  • 期刊:
  • 影响因子:
    0
  • 作者:
    A. Choi;Dhaval M. Dave;Joseph J. Sabia
  • 通讯作者:
    Joseph J. Sabia
Pharmaceutical Marketing and Promotion
药品营销与推广
  • DOI:
    10.1016/b978-0-12-375678-7.01206-2
  • 发表时间:
    2014
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Dhaval M. Dave
  • 通讯作者:
    Dhaval M. Dave
Effects of Welfare Reform on Women&Apos;S Crime
福利改革对女性的影响
  • DOI:
  • 发表时间:
    2013
  • 期刊:
  • 影响因子:
    0
  • 作者:
    H. Corman;Dhaval M. Dave;N. Reichman
  • 通讯作者:
    N. Reichman
The Effect of Medicaid Expansions in the Late 1980s and Early 1990s on the Labor Supply of Pregnant Women
20 世纪 80 年代末和 90 年代初医疗补助扩张对孕妇劳动力供给的影响

Dhaval M. Dave的其他文献

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{{ truncateString('Dhaval M. Dave', 18)}}的其他基金

COVID-19 Vaccine Uptake and Risk Mitigation Behaviors: Understanding the Role of Institutional Trust
COVID-19 疫苗接种和风险缓解行为:了解机构信任的作用
  • 批准号:
    10652864
  • 财政年份:
    2023
  • 资助金额:
    $ 30.53万
  • 项目类别:
Hospital Payment Incentives and Opioid Prescribing
医院付款激励和阿片类药物处方
  • 批准号:
    9788406
  • 财政年份:
    2018
  • 资助金额:
    $ 30.53万
  • 项目类别:
The Economics of Electronic Nicotine Delivery Systems: Advertising and Outcomes
电子尼古丁输送系统的经济学:广告和结果
  • 批准号:
    9228351
  • 财政年份:
    2016
  • 资助金额:
    $ 30.53万
  • 项目类别:
Impact of 100% Smoke-Free Laws on the Health of Children and Infants
影响%20of%20100%%20无烟%20法律%20对%20%20健康%20of%20儿童%20和%20婴儿
  • 批准号:
    8283701
  • 财政年份:
    2012
  • 资助金额:
    $ 30.53万
  • 项目类别:
Impact of 100% Smoke-Free Laws on the Health of Children and Infants
影响%20of%20100%%20无烟%20法律%20对%20%20健康%20of%20儿童%20和%20婴儿
  • 批准号:
    8446281
  • 财政年份:
    2012
  • 资助金额:
    $ 30.53万
  • 项目类别:

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