Young Adults Responses to E-Cigarette Advertisement Features and the Effect of Restricting Features on Tobacco Use

年轻人对电子烟广告特征的反应以及限制特征对烟草使用的影响

• 批准号: 10581621
• 负责人: Elise Marie Stevens
• 金额: $ 24.9万
• 依托单位: UNIV OF MASSACHUSETTS MED SCH WORCESTER
• 依托单位国家: 美国
• 财政年份: 2019
• 资助国家: 美国
• 起止时间: 2019-08-16 至 2024-06-30
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10581621
• 关键词: 18 year old; Acceleration; Advertisements; Advertising; Age; American; Arousal; Attitude; Authorization documentation; Behavior; Behavioral; Cigarette; Data Reporting; Descriptor; Development; Electronic cigarette; Environment; Expenditure; Exposure to; Food, Drug and Cosmetic Act; Galvanic Skin Response; Goals; Grant; Happiness; Heart Rate; Image; Imagery; Individual; Investigation; Journals; Laboratories; Left; Letters; Marketing; Measures; Methodology; Methods; Modeling; Participant; Patient Self-Report; Perception; Persons; Phase; Policies; Predisposition; Psychophysiology; Public Health; Randomized; Randomized, Controlled Trials; Regulation; Reporting; Research; Research Personnel; Risk; Surgeon; Taste Perception; Testing; Time; Tobacco; Tobacco Industry; Tobacco use; Training; United States Food and Drug Administration; Visual attention; Youth; arm; authority; base; cigarette advertising; cigarette smoking; combustible cigarette; critical period; electronic cigarette use; experience; health communication; interest; optimism; primary outcome; response; skills; tobacco advertising; tobacco control; tobacco prevention; tobacco regulation; visual tracking; young adult

PROJECT SUMMARY While conventional cigarette use continues to decline among youth and young adults, e-cigarette (EC) use is on the rise. The use of ECs during young adulthood, particularly 18 years of age, is especially alarming because it is not only a critical period in development but also a time when tobacco use is established. Additionally, the tobacco industry targets individuals of this age with the hope that they will one day progress to using combustible cigarettes. Advertising may be one of the reasons leading young people to use ECs, and the Food and Drug Administration (FDA) now has the authority to regulate EC advertisement features. The goal of the proposed two-phase study is to determine which EC ad features most strongly influence young adults' attitudes, susceptibility, and intentions to use ECs (K99), and determine if the restriction of these ad features influences EC attitudes, experimentation, and sustained use (R00). In phase 1 (K99), we will select 15 ads from the most popular EC brands that employ a brand, product descriptions, and modeling features. Young adults who are susceptible to EC use will come into the lab and view these ads. During exposure, they will be assessed for real-time visual attention using eye-tracking, orienting responses using heart rate, and arousal using skin conductance as well as pre- and post-ad self-report measures of attitudes, susceptibility, and behavioral intentions. These factors will help determine the most high impact features, which will be associated with the greatest visual attention, orienting responses, and arousal levels and changes in attitudes and will be targeted for restriction in the regulated ad arm of the R00. In phase 2 (R00), we will experimentally estimate the causal effect of restricting high impact EC ad features on tobacco use behavior. Specifically, we will conduct a randomized control trial (RCT) where young adults are randomized to one of two conditions: 1) a regulated ad environment, with high impact EC ad features removed or 2) an unregulated ad environment, with high impact EC ad features left intact. Participants will view EC ads embedded in an online magazine 24 times over the course of 6 months. EC experimentation and sustained use will be the primary outcome of interest. Findings from this study will provide public health officials important and urgently needed information as to what advertising features are contributing to the sharp rise in the use of ECs among young adults, and if restrictions reduce the use of EC among young adults.

项目摘要 虽然传统的香烟使用在青年和年轻人中继续下降，但电子烟（EC）的使用是 上升。在成年期间使用EC，尤其是18岁，特别令人震惊 因为这不仅是开发的关键时期，而且是建立烟草使用的时间。 此外，烟草行业针对这个年龄的个人，希望他们有一天会进步 使用可燃的香烟。广告可能是导致年轻人使用EC的原因之一，而 食品药品监督管理局（FDA）现在有权调节EC广告功能。目标 拟议的两阶段研究是确定哪种EC广告最大程度地影响了年轻人的年轻人。 使用ECS（K99）的态度，敏感性和意图，并确定这些广告特征的限制是否 影响EC的态度，实验和持续使用（R00）。在第1阶段（K99）中，我们将选择15个广告 来自采用品牌，产品描述和建模功能的最受欢迎的EC品牌。年轻的 容易使用EC的成年人将进入实验室并查看这些广告。在曝光期间，他们将 使用眼神跟踪，使用心率来评估实时视觉注意力，并唤醒 使用皮肤电导以及AD前后的自我报告态度，易感性和 行为意图。这些因素将有助于确定最高的影响功能，这将与之相关 具有最大的视觉关注，定向反应以及唤醒水平以及态度的变化，将是 针对R00的受监管的广告部门的限制。在第2阶段（R00）中，我们将通过实验估计 限制高影响力AD特征对烟草使用行为的因果影响。具体来说，我们会的 进行随机对照试验（RCT），其中年轻人被随机分为两个条件之一：1）a 受监管的广告环境，具有较高影响的EC广告功能已删除或2）不受监管的广告环境， 高冲击EC广告功能完整。参与者将24次查看嵌入在线杂志中的EC广告 在6个月的过程中。 EC实验和持续使用将是感兴趣的主要结果。 这项研究的结果将为公共卫生官员提供重要的信息 哪些广告功能有助于年轻人中EC的使用急剧上升，如果 限制减少了年轻人中EC的使用。

项目成果

Enhancing Smoking Risk Communications: The Influence of Need for Cognition.

• DOI: 10.5993/ajhb.43.5.7
• 发表时间: 2019-09
• 期刊: American journal of health behavior
• 影响因子: 2.3
• 作者: E. Stevens;D. Wetter;D. Vidrine;D. S. Hoover;Summer G. Frank-Pearce;Nga T. Nguyen;Yisheng Li;A. W