RFA-CE20-001 Effectiveness Evaluation of `Step Up Step In? (SUSI): A Campaign to Promote Social Norms against Sexual Violence

RFA-CE20-001 “Step Up Step In”的有效性评估

• 批准号: 10874368
• 负责人: Dennis Reidy
• 金额: $ 56.25万
• 依托单位: GEORGIA STATE UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2020
• 资助国家: 美国
• 起止时间: 2020-09-30 至 2025-09-29
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10874368
• 关键词: RFA; CE20; 001; Effectiveness; Evaluation

Abstract: Sexual violence (SV) occurs along a continuum of severity ranging from sexual bullying, harassment, unwanted sexual touching, to completed physical rape.1 Risk for SV victimization begins very early in life:1-3 by 12th grade, 12% of girls and 4% of boys have been physically raped.2 Rates are higher among sexual/gender minority youth (SGMY) with 23% of SGMY girls and 10% of SGMY boys reporting rape victimization. Notably, the majority of adolescent SV victims' perpetrators are their peers4-5 with nearly half of all victimization occurring on school campuses.5-6 Growing evidence suggests that social norms that condone bullying and sexual harassment may give rise to the perpetration of more severe forms of SV.75 The “Step Up, Step In” (SUSI) program, is a social marketing campaign to prevent SV among adolescents. Guided by social norms theory, the SUSI campaign aims to promote social norms that protect against sexual bullying, harassment, and SV. SUSI implementation is funded by the Georgia Department of Public Health under CDC's Rape Prevention and Education (RPE) initiative (RFA-CE19-1902). It has been implemented in 42 schools across 19 counties in Georgia since 2014. However, there have been no evaluations of social marketing campaigns as SV prevention strategies for adolescents, including the SUSI program. This gap in the field is critical given the accelerating rate of onset for SV victimization that occurs during and within high schools.4-6 Given SUSI's current sustained phase of implementation, it is an ideal candidate to evaluate for SV prevention. We will implement a sequential tri-phased evaluation plan that progresses from formative to rigorous summative evaluation. Stage 1 (years 1 & 2), we will conduct interviews with students and staff to assess the clarity, saturation, acceptability, feasibility, buy-in, salience, and reaction to campaign content. Findings from this phase will inform any revision to SUSI campaign deemed necessary to increase buy-in and impact on SV for both cis-gender heterosexual and SGMY. We will also conduct quantitative surveys with a random subsample of students from both SUSI and non-SUSI schools to assess the rates of SGMY, rates of SV, and rates of dating and sexual behavior. This survey will also assess the current social norms pertaining to sexual bullying and violence, social norms about SGMY, gender equity, and school climate. Stage 2 (year 3), we will implement a small pilot evaluation of the SUSI program to obtain estimates of 1) recruitment response rates, 2) attrition rates, 3) effect sizes, 4) rate of sample shrinkage from propensity score matching. Stage 3 (years 4 and 5), we will implement a full-scale rigorous evaluation of the SUSI program with a cohort of freshman from 2 intervention and 2 comparison schools. Youth will be surveyed 4 times over 2 years. Because the SUSI program is in the sustainability phase of implementation, we cannot randomize the intervention. We will therefore use a rigorous propensity-score matching design to approximate randomization and strengthen our ability to make causal speculations about the program's impact.

翻译后摘要：性暴力（SV）发生沿着一个连续的严重性，从性欺凌， 性骚扰，不必要的性接触，以完成身体强奸。1 SV受害的风险开始非常 在生命早期：12年级的1-3年级，12%的女孩和4%的男孩遭到过肉体强奸。 性/性别少数青年（SGMY），23%的SGMY女孩和10%的SGMY男孩报告强奸 受害值得注意的是，大多数青少年SV受害者的肇事者是他们的同龄人4 -5，其中近一半 越来越多的证据表明，宽容的社会规范， 欺凌和性骚扰可能会导致更严重形式的SV.75“加强， Step In”（SUSI）计划是一项预防青少年SV的社会营销活动。社会导向 规范理论，SUSI运动旨在促进防止性欺凌的社会规范， 骚扰和SV。SUSI的实施由格鲁吉亚公共卫生部资助， CDC的强奸预防和教育（RPE）倡议（RFA-CE 19 -1902）。已实施42项 自2014年以来，格鲁吉亚19个县的学校。然而，还没有对社会进行评估 作为青少年SV预防策略的营销活动，包括SUSI计划。的这一缺陷 考虑到SV受害的发病率加快， 4 -6考虑到SUSI目前的持续实施阶段，它是SV评估的理想候选项目 预防我们将实施一个连续的三阶段评估计划，从形成到 严格的总结性评估。第一阶段（1年和2年），我们将与学生和工作人员进行面谈， 评估清晰度、饱和度、可接受性、可行性、接受度、显著性和对活动内容的反应。 本阶段的调查结果将告知任何对SUSI活动的修订，这些修订被认为是增加购买和 对顺性别异性恋和SGMY SV的影响。我们亦会进行定量调查， 随机抽样调查公立中学及非公立中学学生，以评估高中毕业率、 SV，以及约会和性行为的比率。这项调查还将评估与下列方面有关的现行社会规范： 性欺凌和暴力，社会规范的SGMY，性别平等，和学校的气氛。第二阶段（第三年）， 我们将对SUSI计划进行一个小规模的试点评估，以获得以下方面的估计：1）招募反应 率，2）损耗率，3）效应量，4）倾向评分匹配的样本收缩率。阶段3 （第4年和第5年），我们将对SUSI计划进行全面严格的评估， 来自2所干预学校和2所比较学校的新生。将在两年期间对青年进行4次调查。因为 如果SUSI计划处于实施的可持续性阶段，我们不能随机干预。我们 因此，将使用严格的倾向评分匹配设计来近似随机化并加强 我们对项目影响进行因果推测的能力。