Marketing Evidence-Based Prevention Intervention

营销循证预防干预

• 批准号: 7789151
• 负责人: CHRISTOPHER WILLIAMS
• 金额: $ 35.34万
• 依托单位: NATIONAL HEALTH PROMOTION ASSOCIATES
• 依托单位国家: 美国
• 财政年份: 2008
• 资助国家: 美国
• 起止时间: 2008-09-24 至 2010-09-23
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/7789151
• 关键词: Marketing; Evidence; Based; Prevention; Intervention

The overarching goal of this proposed SBIR project is to develop a sustainable distribution channel for the large-scale dissemination of evidence-based workplace drug prevention programs. The key components of the Web portal to be further developed and refined are informational resources about effective workplace drug prevention programs, training and technical assostance resources to facilitate the high quality implementation and maintenance of programs, a marketing toolkit, an electronic newsletter, and a decision support mechanism for helping employee assistance providers choose and promote the most appropriate evidence based workplace programs for their worksite clients.

这个拟议的SBIR项目的总体目标是为大规模传播以证据为基础的工作场所毒品预防计划开发一个可持续的分销渠道。有待进一步开发和完善的门户网站的关键组成部分是关于有效的工作场所毒品预防计划的信息资源、促进高质量实施和维护计划的培训和技术支持资源、营销工具包、电子时事通讯和决策支持机制，以帮助员工援助提供者为他们的工作场所客户选择和推广最合适的基于证据的工作场所计划。