The Mobile Media Moment: Investigating the Pivotal Role of Sport in Mobile Media Content, Markets and Technologies

移动媒体时刻：调查体育在移动媒体内容、市场和技术中的关键作用

• 批准号: FT130100506
• 负责人: Prof Brett Hutchins
• 金额: $ 55.52万
• 依托单位: Monash University
• 依托单位国家: 澳大利亚
• 项目类别: ARC Future Fellowships
• 财政年份: 2014
• 资助国家: 澳大利亚
• 起止时间: 2014-02-08 至 2019-12-06
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/FT130100506
• 关键词: Mobile; Media; Moment; Investigating; Pivotal

Smartphones and tablet computers are transforming the production and circulation of media content in broadband economies around the globe. Recognising the phenomenal popularity and value of sport as a “premium” form of content, this project addresses the question of how sport affects the structure and operation of mobile media and telecommunications markets in Australia, China, the United Kingdom, and the United States of America. This project is significant because it offers pioneering and internationally focussed research that will explain how and why sport is embedded in the complex interaction between markets, industry practices, policy settings, and new consumer technologies in an age of mobile media.

智能手机和平板电脑正在改变全球宽带经济体媒体内容的生产和流通。认识到体育作为一种“优质”内容形式的巨大人气和价值，本项目探讨了体育如何影响澳大利亚、中国、英国和美国移动媒体和电信市场的结构和运营。该项目具有重要意义，因为它提供了开创性的、国际关注的研究，将解释在移动媒体时代，体育如何以及为什么融入市场、行业实践、政策设置和新消费技术之间的复杂互动。