Ringing Pavlov’s Bell – Using conditioning tasks to enhance physical activity and reduce cardiovascular disease

敲响巴甫洛夫的钟声 — 使用调节任务来增强体力活动并减少心血管疾病

• 批准号: nhmrc : 1105926
• 金额: $ 21.64万
• 依托单位: Central Queensland University
• 依托单位国家: 澳大利亚
• 项目类别: Early Career Fellowships
• 财政年份: 2016
• 资助国家: 澳大利亚
• 起止时间: 2016-01-01 至 2020-12-31
• 项目状态: 已结题
• 来源: https://researchdata.edu.au/ringing-pavlovs-bell-cardiovascular-disease/662870
• 关键词: Ringing; Pavlov; Bell; Using; conditioning

The aim of this project is examine an innovative technique to increase the effectiveness of web-based physical activity interventions that can reduce cardiovascular disease risk across large populations at a low cost. Using games and puzzles, we want to influence people’s feelings about being active by connecting it with something they feel positively about (e.g., vacation spots, cute animals). This technique is often used in advertising, but has never been applied to increase physical activity.

该项目的目的是研究一种创新技术，以提高基于网络的身体活动干预措施的有效性，从而以低成本降低大量人群的心血管疾病风险。通过游戏和谜题，我们希望通过将其与他们积极感受的事物联系起来来影响人们对活跃的感受（例如，度假胜地，可爱的动物）。这种技术经常用于广告，但从未被应用于增加身体活动。