Ringing Pavlov’s Bell – Using conditioning tasks to enhance physical activity and reduce cardiovascular disease

该项目的目的是研究一种创新技术，以提高基于网络的身体活动干预的有效性，从而以低成本降低大量人群的心血管疾病风险。通过使用游戏和谜题，我们希望通过将人们积极的感受（例如，度假胜地，可爱的动物）与之联系起来，从而影响人们对活跃的感受。这种技术经常被用在广告中，但从来没有被用于增加身体活动。

The aim of this project is examine an innovative technique to increase the effectiveness of web-based physical activity interventions that can reduce cardiovascular disease risk across large populations at a low cost. Using games and puzzles, we want to influence people’s feelings about being active by connecting it with something they feel positively about (e.g., vacation spots, cute animals). This technique is often used in advertising, but has never been applied to increase physical activity.