A consumer-adoption study: Exercise training for the healthy elderly in an Australian retirement community setting

消费者采用研究：澳大利亚退休社区环境中健康老年人的运动训练

• 批准号: ARC : LP0219276
• 负责人: Dr David Kennedy
• 金额: $ 11万
• 依托单位: The University of New South Wales
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2002
• 资助国家: 澳大利亚
• 起止时间: 2002-01-01 至 2004-12-31
• 项目状态: 已结题
• 来源: https://researchdata.edu.au/a-consumer-adoption-community-setting/62997
• 关键词: consumer; adoption; study; Exercise; training

A consumer-adoption study: Exercise training for the healthy elderly in an Australian retirement community setting. Investigates the consumer-adoption process (knowledge, persuasion, decision, implementation, and confirmation) for an exercise training service in a retirement village. This project will evaluate the psychological and physical impacts of the new exercise service. From a consumer behaviour perspective it will examine behavioural outcomes (adoption vs non-adoption), as well as the individual differences that distinguish adopters from non-adopters. Finally, it will examine customer intentions (i.e. intention to stay, intention to recommend). The project will establish the product/service effectiveness and acceptability in Australia, as well as the marketing potential of the program for Australian retirement villages in general.

一项消费者采用研究：澳大利亚退休社区环境中健康老年人的运动训练。调查退休村运动训练服务的消费者采用过程（知识、说服、决策、实施和确认）。该项目将评估新锻炼服务对心理和身体的影响。从消费者行为的角度来看，它将检查行为结果（采用与不采用），以及区分采用者和非采用者的个体差异。最后，它将检查客户意图（即留下意图、推荐意图）。该项目将确定产品/服务在澳大利亚的有效性和可接受性，以及该计划对澳大利亚退休村的总体营销潜力。