Understanding the role of cosmeceuticals in health, gender and ageing

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Cosmeceuticals are a new category of product at the intersection of cosmetics and pharmaceuticals taken to prevent and treat the physical signs of ageing. This project aims to investigate the advertising, regulation and use of cosmeceuticals, drawing on an innovative theoretical approach and qualitative methods. This project expects to generate new knowledge on the relationship between cosmeceuticals and contemporary experiences of health, ageing and gender. Expected outcomes include recommendations to improve healthcare and regulation and public outputs to help consumers navigate anti-ageing imperatives. This should provide significant benefit by reducing consumer harms and the associated social, health and economic consequences.