NSERC I2I Phase I: Noninvasive transdermal optical imaging of invisible emotions

我们寻求NSERC I2 I资金，以加快将我们的透皮光学成像（TOI）技术推向市场的过程。我们开发的本发明使用高分辨率数码相机和特殊的成像处理技术来获得面部皮肤上不可见的与情绪相关的血红蛋白浓度变化。我们第一次以非侵入性和低成本的方式解决了检测面部不可见情绪的问题。虽然我们的发明是一种通用技术，但我们选择市场研究和市场分析作为我们发明的第一个应用。这是因为没有可见表达的情绪，占我们日常情绪的90%，反映了我们真正经历的内心感受，思想和欲望，并且是我们大多数消费决策的驱动力（例如，品牌忠诚度，购买行为）。许多现有的情感检测方法是侵入性的或昂贵的;其他非侵入性和廉价的技术完全依赖于面部表情，因此错过了我们90%以上的情感。现状为我们的技术提供了巨大的市场机会。到目前为止，我们可以可靠地检测三类无形的情绪（积极，消极和中性），在实验室环境中的准确率超过90%。几个工业合作伙伴已经对我们的技术表示了初步的兴趣，并帮助我们了解了将这项技术推向市场的需求和指标。在I2 I的资助下，我们的目标是准备一个工程原型，将我们的技术从实验室规模转移到市场应用中，用受控的情绪反应填充我们的数据库，并用真实的消费产品对我们的隐形情绪检测系统进行市场测试，以确定我们系统的可行性。我们将生产一个交钥匙工程原型，供市场分析和营销研究行业的最终用户进行测试。一旦经过全面测试，我们将处于有利地位，建立一个新的，以加拿大为基础的初创公司，为加拿大和国际市场研究行业服务。该公司将创造新的就业机会，并对加拿大产生重大的经济影响。

We seek NSERC I2I funding to speed up the process of bringing our Transdermal Optical Imaging (TOI) Technology to the market place. This invention we have developed uses a high-resolution digital camera and special imaging processing techniques to obtain invisible emotion-related hemoglobin concentration changes on the facial skin. We, for the first time, solve the problem of detecting invisible emotions on the face both noninvasively and inexpensively. Although our invention is a general-purpose technology, we choose marketing research and market analytics as the first application of our invention. This is because emotions without a visible expression, which constitute as much as 90% of our daily emotions, reflect most of our genuinely experienced innermost feelings, thoughts and desires, and are the driving forces of most of our consumer decisions (e.g., brand loyalty, purchasing behavior). Many existing emotion detection methods are invasive or expensive; other noninvasive and inexpensive technologies rely exclusively on facial expression and thus miss more than 90% of our emotions. The status quo presents a huge market opportunity for our technology. To date, we can reliably detect three categories of invisible emotions (positive, negative and neutral) with >90% accuracy in the laboratory setting. Several industrial partners have expressed preliminary interest in our technology, and have helped us to understand the need and metrics to bring this technology to the market. With the I2I funding, we aim to prepare an engineering prototype to transfer our technology from the laboratory scale into market applications, to populate our database with controlled emotional responses, and to market-test our invisible emotion detection system with real consumer products to ascertain our system's viability. We will produce a turn-key engineering prototype to be readily beta-tested by end-users in the market analytics and marketing research industry. Once fully tested, we will be in a strong position to establish a new, Canadian-based start-up company to serve the Canadian and international market research industry. The company will create new job opportunities and have significant economic impacts on Canada.