Magnify Digital Viewer Centric

Magnify Digital正在寻找一种使用可视化分析的方法，为用户呈现复杂的数据分析结果，该软件系统的目标是内容创作者，为他们提供计划和分发内容的工具。开发一种创新的解决方案来应对这一挑战将使Magnify Digital和加拿大文化部门受益，这将通过ViewerCentric软件工具利用研究成果。**目前，Magnify Digital使用各种第三方工具来访问社交媒体数据（包括来自**Facebook、Twitter和选定博客帖子的数据），以确定感兴趣的主题。新工具汇集了各种数据流，但需要OCAD U设计的接口。一旦完成并实施，该项目将允许公司确定潜在的内容受众最活跃和最集中的地方，因为这表明目标受众可能在哪里，以及ViewerCentric的用户应该在哪里集中营销投资。在制定数字战略时，需要高度的人工管理和数据分析，这使得Magnify digital无法扩大其产品规模。解决可视化的挑战使ViewerCentric能够作为内容创作者的DIY发现解决方案进行商业化，将Magnify Digital从一家服务机构转变为一家可扩展的产品公司。OCAD U在第一阶段研究中取得的工程设计进步为Magnify Digital提供了机会，他们认识到需要进一步开发ALERT流程的战略部分。这个额外阶段的需求是通过数据分析、故事板开发和实现的过程发现的。根据第一研究阶段收到的反馈，确定了两个目标，这些目标定义了本研究扩展提案背后的前提：1)ViewerCentric**多层导航的设计和工程，以支持“战略发展”；2)直观的**辅助系统的初步设计，以导航ViewerCentric的“评估”和“跟踪”部分的元素。

Magnify Digital is seeking a means to use visual analytics to present the results of complex data analysis for**users of a new software system aimed at content creators, providing them with tools to plan and distribute their**content. Developing an innovative solution to this challenge will benefit Magnify Digital as well as the**Canadian cultural sector which would make use of research outcomes via the ViewerCentric software tool.**Currently, Magnify Digital uses various third party tools to access social media data (including data from**Facebook, Twitter, and selected blog postings) to identify topics of interest. The new tool brings together**various data streams, but requires an interface that OCAD U will engineer and design. Once completed and**implemented, this project will allow the company to identify where a potential content audience is most active**and clustering, since that suggests where the target audience might be found and where users of ViewerCentric**should focus marketing investment. The high degree of manual curation and data analysis involved in creating**digital strategies makes it impossible for Magnify Digital to scale its offering. Solving the visualization**challenge enables ViewerCentric to be commercialized as a DIY discoverability solution for content creators,**shifting Magnify Digital from a service agency to a scalable product company. OCAD U's engineering design**advancements made in the first phase of research signaled an opportunity for Magnify Digital in which they**recognized the need for a further developed strategy segment of the ALERT process. The need for this**additional phase was discovered through the process of data analysis, storyboard development and**implementation. Based on feedback received during the first research phase, two objectives were identified that**define the premise behind this research extension proposal: 1) Design and engineering of the ViewerCentric**multi-layered navigation to support "strategy development", and 2) The preliminary design of an intuitive**assistance system to navigate the elements of the "assessment" and "track" segments of ViewerCentric.