The design centre for the smart economy

多伦多是加拿大最大的科技中心，也是北美第三大科技中心。它是15,000人的家园 科技公司雇佣了16.8万名员工，年收入为520亿美元。数位 技术正在彻底改变这些公司开发产品和服务客户的方式。横跨所有 行业，从工程驱动到设计驱动的产品，从以产品为中心到 以客户为中心的发展模式，从以营销为中心到以用户体验为中心的业务 模特们。许多公司在迎接这一转变时面临着技术和商业模式方面的挑战。克服困难 这些挑战是乔治布朗学院(GBC)智能经济设计中心关注的焦点 (DCSE)。NSERC和CFI投资公司将把DCSE建立为前沿的应用研究和行业 支持行业创新的互动设施。DCSE将帮助多伦多的科技业中小企业采用新的方法来设计和开发客户体验、数字服务设计生态系统、计算平台和由技术塑造的替代用户界面。GBC的教职员工和学生在游戏和互动数字媒体、交互设计和开发、用户体验和用户界面设计、技术的可用性测试和验证、虚拟效果、平面设计/品牌和信息技术方面的专业知识将促进中小企业合作伙伴的创新。DCSE的研究愿景与设计过程的关键阶段保持一致，这些阶段对于促进创新和产出导致成功商业化至关重要。通过参与研究项目，GBC学生将在服务和产品开发与设计、实验室实验、现场研究、项目管理、沟通、伦理、企业家精神、领导力和团队合作方面培养技能。虽然GBC已经成功地支持了这一领域的项目，但DCSE的启动是与行业合作伙伴参与更大规模、多年项目的机会。

Toronto is Canada's largest technology hub and the third largest in North America. It is home to 15,000 technology companies employing 168,000 people generating $52 billion in annual revenue. Digital technologies are revolutionizing how these companies develop products and serve customers. Across all sectors, there is a shift from engineering-driven to design-driven products, from product-centric to customer-centric development models, and from marketing-focused to user experience-focused business models. Many companies face technical and business model challenges in embracing this shift. Overcoming these challenges is the focus of the George Brown College (GBC) Design Centre for the Smart Economy (DCSE). NSERC and CFI investment will establish the DCSE as a leading-edge, applied research and industry interaction facility to support industry innovation. The DCSE will assist Toronto's technology sector SMEs to adopt new approaches to designing and developing customer experiences, digital service design ecosystems, computing platforms and alternative user interfaces that are shaped by technology. GBC faculty and student expertise in gaming and interactive digital media, interaction design and development, user experience and user interface design, usability testing and validation of technology, virtual effects, graphic design/branding and information technology will catalyze innovation in SME partners. The DCSE research vision aligns with key stages of the design process that are essential to fostering innovation and outputs that lead to successful commercialization. By being involved in research projects, GBC students will develop skills in service and product development and design, laboratory experimentation, field research, project management, communications, ethics, entrepreneurship, leadership and teamwork. Although GBC has been successful in supporting projects in this area, the launch of the DCSE represents an opportunity to engage in larger-scale, multi-year projects with industry partners.