Improving the accountability of dark advertising on digital platforms

提高数字平台上暗广告的问责制

• 批准号: IE230100647
• 负责人: Dr Aimee Brownbill
• 金额: $ 25.46万
• 依托单位: The University of Queensland
• 依托单位国家: 澳大利亚
• 项目类别: Early Career Industry Fellowships
• 财政年份: 2023
• 资助国家: 澳大利亚
• 起止时间: 2023-07-01 至 2025-06-30
• 项目状态: 未结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/IE230100647
• 关键词: Improving; accountability; dark; advertising; digital

This project aims to improve accountability of dark alcohol advertising on digital platforms. Digital marketing practices are largely opaque, posing a critical challenge for regulation which traditionally relies on advertising being observable as a foundation for public accountability. This project will develop and translate cutting-edge approaches for monitoring dark advertising, building tools and expertise to observe digital advertising and ensure consumer protection and fair market practices in the digital era. The project benefits researchers, civil society, government and the public by providing new methods to examine and monitor harmful digital marketing practices and informing regulatory solutions to mitigate harms.

该项目旨在改善数字平台上的深色酒精广告的问责制。数字营销实践在很大程度上是不透明的，这对传统上依赖于广告可观察性作为公共问责基础的监管构成了严峻挑战。该项目将开发和翻译用于监测暗广告的尖端方法，构建工具和专业知识，以观察数字广告，并确保数字时代的消费者保护和公平市场惯例。该项目通过提供新的方法来检查和监测有害的数字营销行为，并提供监管解决方案来减轻危害，从而使研究人员、民间社会、政府和公众受益。