Improving the accountability of dark advertising on digital platforms

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This project aims to improve accountability of dark alcohol advertising on digital platforms. Digital marketing practices are largely opaque, posing a critical challenge for regulation which traditionally relies on advertising being observable as a foundation for public accountability. This project will develop and translate cutting-edge approaches for monitoring dark advertising, building tools and expertise to observe digital advertising and ensure consumer protection and fair market practices in the digital era. The project benefits researchers, civil society, government and the public by providing new methods to examine and monitor harmful digital marketing practices and informing regulatory solutions to mitigate harms.