Next generation Customer Relationship Management (CRM) framework through intelligence and relationships from multiple information sources
Next generation Customer Relationship Management (CRM) framework through intelligence and relationships from multiple information sources
批准号:
LP110200118
负责人:
Prof Elizabeth Chang
金额:
$3.56万
依托单位:
依托单位国家:
澳大利亚
项目类别:
Linkage Projects
财政年份:
2012
资助国家:
澳大利亚
项目状态:
已结题
起止时间:
2012-01-01 至 2014-12-31
中文摘要
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英文摘要
In the current competitive times, organisations need to improve their service delivery and customer care processes and provide customised service to customers. This project develops a Customer Relationship Management (CRM) framework that can extract intelligence and relationships from multiple data sources to improve customer management and satisfaction in public and private organisations.
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