新颖独特、价值高以及实践性强的高质量复杂创意方案，对我国创意产业和其它产业的创新发展极为重要。创意团队高质量复杂创意方案的形成涉及多阶段的创意过程和密集的知识互动，蕴含着复杂的机理和规律，有大量的基础性疑难问题亟待深入探索。. 本项目拟理论研究、实证研究、个案分析三者结合互动，在开放的复杂网络环境下，详细分析复杂创意方案的内涵、构建刻画创意团队复杂创意方案形成过程本质特征和规律的创意发酵模型；深刻揭示创意团队复杂创意方案形成中酝酿、萌生、深化和成型子过程及全过程的复杂机理；结合我国实际从多方面探讨提出创意团队复杂创意方案形成过程的改进策略。. 上述复杂疑难问题的有效解决，对提升创意团队的创意水平、形成高质量的复杂创意方案、丰富创意相关理论和知识管理理论、促进我国创意产业和其它产业的创新发展等都具有重要的理论意义和实际意义。

The novel and unique complex creative solutions of high-value, high-quality and strong practicality are particularly important for the innovative development in the creative industry and other industries in our country. The formation of complex high-quality creative solutions of creative teams involves multi-phase creative process and knowledge-intensive interaction, where contains complex mechanism and rules. There are a lot of foundamental issues reserved to research on.. In an open complex network environment, this project, by combining theoretical research, empirical research with case studies, examines the connotation of complex creative solutions in detail and builds the creative fermentation model that characterizes the nature and rules of the formation process of complex creative solutions of creative teams; it profoundly reveals the complex mechanism of brewing, initiation, deepening and forming subprocesses and of the whole process of forming complex creative solutions of creative teams; it explores in many ways in light of the actual conditions in China to put forward improved strategies to the formation process of complex creative solutions of creative teams. . The effective solutions to the above complex issues are highly significant both in theory and in practice to enhance the creativity level of creative teams, form complex high-quality creative solutions, enrich the relevant theories of creativity and knowledge management theory, and promote the innovative development in the creative industry and other industries in our country.