在线评论（Online Review）作为一种“新零售”下反映消费体验的信息载体，正成为当今研究焦点。本项目以双积分政策下新能源汽车行业为背景，以跨链合作为切入点，首先（1）探讨基于积分交易的新能源汽车和传统燃油车跨链获取积分渠道和最优积分交易价格；然后按递进原则，在新能源汽车积分只能当期使用的政策约束下，（2）建立单周期、跨链竞争合作的最优生产模型；同时，又考虑到燃油车积分可结转后续周期，继而优化出多周期的跨链订单排产方案；由于实时变动的在线评论信息导致需求波动，并传导到供应链上游，接着（3）针对需求依赖在线评论，分析出附加值高的汽车产品与附加值低的产品，对消费者购买行为的差异；进而探究基于在线评论更新下的最佳定价和生产组合策略；然后，为正面激励消费者评价，防范操纵。为此（4）构建具有“平台”特征的多方协调激励机制；最后通过实证反馈校正，将获取成果应用于实际，为政府企业决策提供科学参考。

Online review, serviced as a proxy for shopping experience under New Retailing, is becoming a hot research focus in recent years. From an across-chain cooperation perspective, this project, in the context of new energy vehicle (NEV) industry under dual credit policy, (1) firstly investigates the optimal credit trading price and acquiring credit channel tactics. Then, taking into account that NEV credits are only valid in current year, and (2) establishes optimal single-periodic production decision-making model in the setting of across-chain competition and cooperation between NEV and fuel vehicle (FV). Meanwhile, also considering that Corporate Average Fuel Consumption credits are allowed to transfer to next year for usage, we optimize multi-periodic order production schedule by utilizing rolling method. Due to that real-time changing online reviews lead to demand uncertainty, thus influencing upstream of supply chain, then (3) considering consumers’demand dependent on online reviews, the optimal NEV and FV production and pricing scheme are addressed after analyzing the purchasing behavior differences in between high and low value-added products. In addition, （4）to incentivize consumers’online review and to avoid manipulating, platform coordination mechanism with multi-entities is devised. Finally, through global optimization and feedback from empirical analysis, the management kit for NEV supply chain management is expected to acquire, and apply into practice for government departments and companies’ decision-making.