近年来，服务业中的价值毁灭行为时常见诸报端，只有少数企业能合理协调不同行为者实现价值共创。针对这一现象，学者开始探讨价值共毁的内涵和形成过程，但尚存概念模糊、无操作性定义、缺乏定量研究等问题。为了弥补研究缺口，本项目以服务主导逻辑为理论基础，借鉴匹配理论和资源保存理论的研究成果，以价值毁灭行为为核心概念，探讨其内涵，开发符合实际情况的量表，并从互动界面行为者匹配的角度研究其的前因及其对行为者福祉的影响，从资源补充的角度探讨其缓解途径，构建关于互动界面上价值毁灭行为的整合模型。在理论上，本项目的成果有助于深入理解价值毁灭行为的内涵、前因和结果，在补充价值共创消极面研究的同时，揭示价值共毁这一结果产生的内在机制，丰富了服务管理研究。在实践方面，项目成果对服务企业及时识别互动界面的价值毁灭行为，并进行积极干预，进而实现价值共创，促进现代服务业的健康发展具有重要的指导意义。

In recent years, the destruction of value in service industry is often reported. Only a few enterprises can reasonably coordinate different actors to realize value co-creation. In view of this phenomenon, scholars began to discuss the connotation and formation process of value co-destruction. However, current research has the following problems to be solved: the concept of value co-destruction is vague; it does not provide a clear understanding of the conceptualization and manifestation of value co-destruction; there is lack of quantitative study. To make up the research gap, this project views value destruction behavior as the core concept based on service-dominant logic, and plan to discuss its connotation, develop the measurement scale in line with the actual situation. From the perspective of actor-actor fit at the interactive interface, this project explores the antecedents of value destruction behavior and its influence on actor’s well-being. Moreover, it discusses the mitigation approach of value destruction behavior on the basis of resource conservation theory. In a word, this project build the integration model of value destruction behavior in the interactive interface. In theory, the results of this project will help understand the connotation, antecedents and consequences of value destruction behavior. It enriches the study of service management by supplementing the research of dark side of value co-creation, and revealing the internal mechanism of value destruction behavior. In practice, the project has an important guiding significance for service enterprises to identify the value destruction behavior of the interactive interface timely, to intervene positively, then to co-create value, and to promote the healthy development of modern service industry.