近年来食品安全危机事件，特别是发生在生鲜农产品领域的危机，对消费者食品安全信心产生重大影响。恢复消费者食品安全信心，是食品产业健康发展的需要，也是政府保证民生的需要。本研究通过研究消费者食品安全信心的相关理论，比较国际消费者食品安全信心的研究和发展，探讨建立完善生鲜农产品消费者食品安全信心的概念评价指标，同时进行实证研究，研究消费者食品安全信心与供应链相关主体的信任、不同生鲜农产品、食品风险的知晓度、个人特征的关系，研究影响生鲜农产品消费者信心的主要因素，危机后如何恢复消费者信心，对消费者信心做综合评价为政府食品安全的监管及其对于风险管理提供决策参考。

Food safety crises, especially the crisis in the field of fresh agricultural products, have a significant impact on consumer confidence in food safety .How to rebuild consumer confidence in food safety is important for food industry development and government to ensure that the needs of the people's livelihood. The project tries to explore the concept of perfect fresh produce consumer confidence in food safety evaluation by study the relative theories of consumer food safety confidence and international development in this field, while conducting empirical research about consumer food safety confidence with the main trust within the supply chain actors and government, different fresh agricultural products, food risk awareness and personal characteristics. How to recover consumer confidence after the crisis of consumer confidence is also studied. The project wants to do a comprehensive evaluation of consumer food safety confidence and put forward some suggestions.