考虑行为因素的中介撮合双边交易匹配决策方法与应用研究

The two-sided trade matching decision problem, which is achieved with the help of broker, has a broad background of practical application in economic management, e-commerce, service management and other fields. It is a new, front and exploratory subject in the field of decision science at home and abroad which calls for urgent research..Considering the behavior factors of two-sided matching parties and broker, this project is expected to give a set of scientific and effective matching decision theory and method. The main research work includes: the description and representation method for the two-sided matching parties' and broker's typical psychological behavior characteristic, the broker's pricing method of two-sided trade matching considering behavior factors, the measuring method of matching satisfaction degree considering behavior factors, the construction method of two-sided trade matching decision model considering behavior factors, the adjustment method of the two-sided trade matching decision result as the participants join or exit randomly, and some kinds of applications..The purpose of this project is to build the original two-sided trade matching decision model and matching algorithms considering behavior factors, to obtain the high level research results, to make up the deficiency of past studies on the two-sided matching decision method in solving practical problems, to improve the efficiency and quality of two-sided matching decision, and to further develop and enrich the theories and methods of the two-sided trade matching decision.

中介撮合的双边交易匹配决策问题在经济管理、电子商务和服务管理等各个领域具有广泛的实际应用背景，是目前国内外决策科学领域迫切需要研究的新课题，具有前沿性和探索性。本项目拟考虑双边匹配主体的行为因素和中介的行为因素，提出一套科学有效的匹配决策理论和方法。主要研究内容包括：双边匹配主体和中介的行为特征与规律的描述和表示方法、考虑行为因素的双边交易匹配的中介定价方法、考虑行为因素的匹配满意度度量方法、考虑行为因素的双边交易匹配决策模型构建方法、匹配主体随机进出对双边交易匹配决策方案的调整方法和考虑行为因素的中介撮合的双边交易匹配决策方法的应用研究等。本项目研究目的在于：建立具有原创性的考虑行为因素的双边交易匹配决策模型和匹配算法，取得高水平的研究成果，弥补以往双边交易匹配决策方法解决实际问题的不足，提高匹配决策的效率和质量，进一步发展和完善双边交易匹配决策理论与方法。

本项目研究的考虑行为因素的中介撮合双边交易匹配决策方法与应用问题，具有重要的理论意义和实际应用价值。本项目能够较好地按照预定的研究计划来进行，提出了一系列双边交易匹配决策方法，并进行了若干方面的应用研究，达到了预期目标。所取得的创新性研究成果主要体现在：进行了双边匹配主体和中介的行为特征与规律的研究；提出了考虑行为因素的双边交易匹配的中介定价方法；提出了考虑行为因素的双边匹配主体的匹配满意度度量方法；提出了一系列考虑行为因素的双边交易匹配方法；提出了匹配主体随机进出对双边交易匹配决策方案的调整方法；进行了典型的应用研究。围绕本项目的研究方向和研究内容，发表和录用学术论文26篇，出版专著1部，培养博士研究生3名和硕士研究生7名。项目的完成弥补了以往双边匹配决策方法解决实际问题的不足，对进一步发展和完善双边匹配决策理论与方法做出了贡献。

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