在低碳经济背景下，如何破解低碳产品“低碳高价”的困局、促进低碳产品的销售、推动低碳供应链健康稳定发展成为一个亟待解决的重要现实问题。本项目以零售商主导型低碳供应链为研究对象，从动态演化的视角将公平关切因素引入零售商主导型低碳供应链的长期博弈和策略互动过程中，通过构建零售商主导型低碳供应链减排、定价与促销的长期动态博弈模型，推导出供应商减排、零售商定价与促销的动态均衡策略，分析消费者低碳偏好、政府碳配额、碳交易价格、公平关切等因素对低碳供应链动态均衡策略的影响机理，探究低碳产品商誉和碳减排量的演化轨迹和稳态及其影响机制，以及设计基于公平关切的零售商主导型低碳供应链的动态协调机制以实现供应链的长期合作及动态协调，为低碳环境下的零售商主导型低碳供应链管理实践提供理论支持。

Under the background of low-carbon economy, how to solve the dilemma of low-carbon but high-price of low-carbon products, promote sales of low-carbon products, and ensure the healthy and stable development of the low-carbon supply chains, is an important practical problem that needs to be solved urgently. This project focus on the retailer-dominated low-carbon supply chains, which is dominated by large retailers such as Wal-Mart. We take the carbon emission reduction decisions of suppliers and the pricing and promotion decisions of retailers together, and introduce the preference of status-seeking with fairness concerns into the long-term dynamic strategies interaction process of the retailer-dominated low-carbon supply chains to build differential game models. By solving and analyzing these differential game models, we try to find the long-term dynamic equilibrium strategies. On this basis, the project reveals the influencing mechanisms of fairness concerns, carbon quota, and some other important factors in reality, on supply chain operations and important measures, such as carbon emission levels, goodwill of low-carbon products, and supply chain efficiency. Finally, the project designs coordination mechanisms to realize the long-term cooperation and dynamic coordination of the retailer-dominated low-carbon supply chains with fairness concerns. The findings of this project can provide theoretical support and practical guidance for retailer-dominated low-carbon supply chains members.