Will the community O2O service supply channel benefit the elderly healthcare service supply chain?

Will the community O2O service supply channel benefit the elderly healthcare service supply chain?
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社区O2O服务供应渠道是否有利于老年医疗服务供应链?

DOI:
10.1007/s10660-020-09425-0
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发表时间:
2020-06
影响因子:
3.9
通讯作者:
赵俊
赵俊
中科院分区:
管理学4区
文献类型:
--
作者:
赵俊

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本文研究了双渠道环境下老年医疗保健服务供应链(EHSSC)的协调问题。引入了一个博弈论框架,以分析老年服务集成商(ESI)和老年服务提供商(ESP)在合作与竞争中如何最佳地做出决策以及相互作用。研究了三种情况,包括集中式情况、伯特兰德博弈情况和斯塔克尔伯格博弈情况,以获得适合EHSSC协调的最优关系结构。模型中纳入了因顾客不满导致的相关损失以及因ESI的服务提升努力而产生的价值增量。此外,通过考虑顾客的健康状况,研究了ESI和ESP在两种不同服务需求类别下的最优定价策略。主要结果总结如下。首先,ESI的服务提升努力所带来的价值增量在不同服务需求类别中对ESP的价格可能有不同的影响。其次,当ESP作为斯塔克尔伯格领导者且批发价格设置合理时,整个供应链将实现有效协调。第三,ESP设定较低的批发价格可使ESI和ESP在实现更大的需求和利润方面均受益。
This paper studies the coordination of the elderly healthcare service supply chain (EHSSC) within a dual-channel setting. A game-theoretic framework is introduced to analyse how best the elderly service integrator (ESI) and elderly service provider (ESP) would make decisions and interact amidst cooperation and competition. Three cases including the centralised case, the Bertrand game case and the Stackelberg game case are examined to obtain the optimal relationship structure suitable for the EHSSC coordination. The associated loss due to customer dissatisfaction and the value increment due to the ESI’s service enhancement effort are incorporated in the model. Also, by considering customer’s health status, optimal pricing strategies are investigated for both the ESI and ESP under two different service demand classes. The main results are summarised as follows. First, the value increment due to the ESI’s service enhancement effort may have different impacts on the ESP’s prices in different service demand classes. Second, the whole supply chain would achieve effective coordination when the ESP acts as the Stackelberg leader with an appropriate setting of the wholesale price. Third, a lower wholesale price set by the ESP could benefit both the ESI and ESP in achieving greater demand and profit.
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