随着利益相关者对企业的可持续管理期望延伸到供应链上，一个关键的研究问题是如何引导核心企业承担可持续供应链责任。本项目提出企业可见性推动可持续供应链实践的形成，也影响可持续供应链实践的绩效结果。项目由四个子研究组成。研究一关注投资者、媒体和政治可见性对可持续供应链实践的影响。研究二认为企业可见性带来合法性管理成本和效率之间的矛盾，关注财务冗余、供应链权力和供应链复杂度如何加剧或调和矛盾，从而影响企业选择象征性和实质性可持续供应链实践。研究三关注可持续供应链实践对可持续竞争优势的影响（可持续风险、经济效率、社会声誉）。研究四探讨企业可见性如何调节象征性和实质性可持续供应链实践与可持续竞争优势之间的关系。项目采用二手数据和问卷调查结合的多方法，探究企业可见性对可持续供应链实践和可持续竞争优势的影响，旨在帮助企业以“言行一致”而不是“说而不做”的方式开展可持续供应链实践，具有丰富的理论和实践价值。

As stakeholders have extended their expectations for sustainable management to supply chains, a crucial research question is how to propel focal firms to take responsibility for improving supply chain sustainability. This project indicates that firm visibility both motivates the development of sustainable supply chain practices and impacts the performance outcomes of sustainable supply chain practices. The project is comprised of four studies. Study 1 focuses on the impact of investor, media, and political visibility on sustainable supply chain practices. Study 2 notes that firm visibility may cause tension between legitimacy management costs and efficiency and examines the roles of financial slack, supply chain power, and supply chain complexity in heightening or resolving the tension. As a result, financial slack, supply chain power, and supply chain complexity moderate the relationships between firm visibility and symbolic and substantive sustainable supply chain practices. Study 3 centers on the effect of sustainable supply chain practices on sustainable competitive advantages (sustainable risk, economic efficiency, and social reputation). Study 4 explores the moderating effects of firm visibility on the relationships between symbolic and substantive supply chain practices and sustainable competitive advantages. The project combines secondary data and survey methods to understand the impact of firm visibility on sustainable supply chain practices and sustainable competitive advantages. It aims to help firms to “walk the talk”, instead of “talk the walk” in carrying out sustainable supply chain practices, showing significant theoretical and practical value.