响应复杂感性需求的产品外观柔性感性设计支持技术研究

产品感性设计水平是消费者购买决策的重要影响因素，产品外观造型是产品感性表征的主要形式。本项目以目前用户端日趋个性化、多元化和短期易移化的复杂感性需求为背景，针对现有感性设计技术难以调解新增的不确定性而导致很高的需求失匹配风险问题，以提高感性设计柔性为目标，研究响应复杂感性需求的柔性感性设计支持技术。首先，以目标用户群体的感知模式介于同质的“平均用户”和完全异质的个性化用户之间为基础假设，研究用户群体多面共性感性需求识别方法；其次，研究响应各侧面共性感性需求的产品形态柔性设计技术；第三，开发交互式进化计算下的色彩/材质组合设计方案的优选机制；第四，研究感性趋势量化及趋势变更程度的预测方法，并建立相应的预警机制。研究成果将传统的“一次静态式”设计优化拓展到“多次动态式”优化与创新，是感性工学理论的重要补充，将为柔性感性设计提供理论与技术支撑，并有助于企业提高产品战略柔性和感性设计水平。

The Kansei design level of product can dramatically influence the purchase decision of consumers. And the appearance modeling of product is the main pattern for representing product Kansei. This project takes the complex Kansei needs with an increasing tendency of personalization, diversification and short term-easily transferred as research background, considering the high-risk of requirement mismatch caused by the newly arisen uncertainty which could not be handled in existing Kansei design techenology, and aims to research on flexible Kansei design technology for product appearance in response to complex Kansei needs. Firstly, research the identification approach of multifaceted generic Kansei needs of user group based on the basic assumption that the perceptual model of target user group is portrayed between homogeneous ‘average user’ and totally heterogeneous individual user. Then, research the flexible design technique of product form in response to the generic Kansei need of every user-facet. Thirdly, the preferential selection mechanism of color/texture combination design schemes based on interactive evolutionary computation will be explored. Furthermore, the enable techniques of quantification of Kansei trend and the forecasting of the degree of alteration of Kansei trend will be systematically studied, to establish corresponding warning mechanism. The output extends the traditional ‘once-statically’ design optimization to ‘repeatable-dynamically’ optimization and innovation，which is an important supplement for the theory of Kansei engineering. It will provide theoretical basis and technical support for flexible Kansei design and be conductive for companies to enhance the strategical flexibility and the Kansei design level of product.