web2.0自下而上的特性催生了全员情报模式，有利于实现基于群体智慧的企业竞争情报水平提升。鉴于现行理论难以解释web2.0下员工情报参与障碍，将行为细化至意图形成和执行两个阶段，研究web2.0下企业全员有效参与企业竞争情报的行为形成机理。提供了从行为内涵、行为意向、行为选择、行为绩效到行为治理的完整理论体系。特色在于：通过个体创新理论深化了传统情报行为内涵；融合计划行为和技术接受模型等理论和扎根理论法，建立参与意向影响机理模型，并用结构方程检验；融合多学科的“情景观”和有限理性决策行为、进化博弈等理论，建立参与行为选择及群体智慧涌现的机理模型，并用基于Agent的计算实验法来模拟；通过虚实联动的方法，提出切实可行的情报参与行为治理策略。不仅可为web2.0下企业全员情报模式的实践提供科学指导，而且对于web2.0下我国政府机构（安全部、商贸部）的情报工作创新具有重要借鉴价值。

Web2.0 techniques characterized by “bottom-up approach” spawned all-the-staff competitive intelligence (CI) model. Thus it helps to enhance the enterprise CI level based on the wisdom of crowds. Since it is hard to explore barriers of CI involvement behavior in web2.0 by theory of planned behavior (PTB), this research innovatively divides the behavior into intention-forming and intention-implementation bio-phrases, and examines the forming mechanism of all-the-staff effective CI involvement behavior. This research provides an integrated theoretical system ranging from behavior connotation, behavior intention, behavior selection, performance, and governance. It has the following features. Firstly, it deepens connotation of CI behavior by using innovation theory. Secondly, a CI involvement intention affecting mechanism model is built by using PTB theory, technology acceptance model (TAM) and grounded theory, then it is tested by structural equation model. Thirdly, a mechanism model of behavior selection and the emerge of crowd of wisdom is built by using the scene theory of multidisciplinary, limited rational decision making behavior theory, and evolutionary game theory, then it is simulated by using computational experiment based on Agent technology. Lastly, the feasible governance strategies of CI involvement behavior in web2.0 are studied and given by using virtual simulation and empirical methods. This research result can not only provide scientific guide for all-the-staff CI involvement model practice in web2.0, but also provides importance reference for our country’s government institute’s, i.e. international trading department and security department, intelligence management innovation in web2.0.