政策市场均显示："十二五"期间我国城市建设有社区化和综合化趋向，可促进消费升级、公共交往和社区归属的社区综合体将大量兴建却缺乏系统研究。基于申请人博士论文等前期成果，本课题拟从消费文化原理出发，通过实例调研，结合访谈和问卷，以公共空间活力为切入点，从三方面研究其功能与物质文化环境的科学定位和设计原则：1）基于消费结构转型和消费者行为理论，采用离散选择模型（Logit），确立社区综合体功能混合与协同关系；2）基于消费目的转变和环境行为学理论，采用使用后评价（POE）和空间句法（Space Syntax）工具，分析社区综合体物质环境对行为和认知的影响，编制设计导则；3）基于消费心理转变和城市意象理论，采用案例类比和认知地图调研，建立社区综合体利用历史文化要素提升空间吸引力的技术导则。本课题基于一手资料作定性定量研究，成果对营造富有活力、经济社会文化价值共赢的城市社区具有重要理论价值和现实意义

Recent policies and market statistics both show that "12th Five-Year" period will see a boom in community programs as well as comprehensive projects. Under the circumstance of China's contemporary urbanization, lack of vitality in social life may root in the functional separation and excessive materialization. In contrast, Community Complex, an emerging typology, lack of systematic research, is found efficient in enlarging consumption, encouraging public communication and cultivating community identity. Based on applicant's doctoral dissertation, the principle of consumer culture, through case studies, combined with interviews and questionnaires, take the vitality of the public space as perspective, this project aims at the scientific functional orientation and the design principles for the physical and cultural environment of Community Complex: 1) Based on theories of consumption restructuring and consumer behavior, apply discrete choice model (Logit) to find the rules for mixed-use and synergies of Community Complex; 2) Based on theories of changing consumer purposes and environmental behavior, use the post-evaluation and space syntax tools to analyze the impact of the community complex's physical environment on behavior and cognition and develop the design guidelines; 3) Based on the theories of cultural consumption and urban image, use case analogies and cognitive map research to find the principles for using historical and cultural elements to enhance space attractiveness. Depending on firsthand information and theoretical analysis, with both qualitative and quantitative conclusions, the research with theoretical and practical significance focus on creating vibrant urban communities combing economic, social and cultural values.