无处不在的社交媒体无形中增加了人们使用的时间和频率，用户对其过度依赖和成瘾性使用的现象极为突出。更为严重的是，虽然人们会认识到成瘾行为的危害，大多数人却无法降服自己，沉迷其中难以自拔。从不完全理性的假设出发，本项目采用现状偏爱理论、刺激—有机体—反应模型对成瘾行为展开深入探讨，研究目的是探究社交媒体成瘾性使用的驱动因素、负面影响和作用机制，并据此制定有效的干预策略，帮助成瘾用户恢复身心健康回归正常生活。项目成果将极大丰富现有信息技术成瘾领域的理论研究，有望为政府、企业、学校等各种组织提供分析、预防和管理用户成瘾行为的方法论指引和决策指导，具有重要的社会经济效益和理论实践价值。

Ubiquitous social media have induced users' longer use time and higher use frequency, users' dependence and addiction behavior on social media have become more and more evident. More seriously, although people will realize that their addiction behavior is bad, it is difficult for them to control their behavior, the craving for social media tends to be extremely strong and even irresistible. From a incomplete rational hypothesis, this project adopts SQB theory and stimulus-organism-response model to explain users' addiction behavior. The purpose of this study is to explore the antecedents, negative outcomes, and mechanism of social media's additional use, and propose effective approaches to help users return to healthy lives. The resulsts of our project will enrich existing IS research on technology addiction, and offer government, enterprise, school effective methodology and guidance, to analyze and manage people's addiction behavior. This project has great implications for both theory and practice