基于用户Nonverbal潜意识行为建模的需求侧创新设计方法研究

寻求提升市场需求认知的方法，实现需求侧创新，是我国战略性新兴产业发展的重要理论基础，也符合国家十三五规划要求。针对目前工业设计理论体系和方法难以支撑用户需求侧创新设计、用户的真实需求难以模型化的现状，本项目从研究用户Nonverbal潜意识操作行为出发，采用眼动仪、传感器跟踪、录像、口述思维等多种实验相结合的用户信息采集方法，揭示用户潜意识Nonverbal行为与操作心理、以及潜意识Nonverbal行为与潜需求之间的关系，建立行为模型及相互关系模型；建立基于KANO理论的用户潜需求模型；提出基于经验数据和数据挖掘技术的、从用户心理行为现象至设计模块/元素之间的映射产品创新设计算法；探究基于用户潜需求及负荷均衡的动作优化、功能模块优化、系统综合优化的产品设计优化模型；形成潜意识需求驱动下的产品需求侧创新设计基本理论、模型和方法体系，为提高需求侧创新设计水平提供理论和技术支持。

Enhancing the market requirement identified method to realize demand side innovation is the theoretical foundation of China's strategic emerging industries’ development，which is also listed as important content of National 13th 5-year plan. As existing industrial design theories are hard to model.users' real demands or to realize user demand side innovation, this research, focusing on user Nonverbal subconscious behaviors, using variety of experiments combined with the user information collection method, like eye tracker,multi-sensor tracker, video recording, oral thinking and so on, reveals relationship between user Nonverbal subconscious behavior and latent demands，relevance of user Nonverbal subconscious behavior and operational psychology,which constitutes behavioral models and relationship models.The research also establishes user latent demand model based on KANO theory, and proposes an innovative design algorithm based on empirical data and data mining techniques, which is mapped from user psychological behavior phenomenon to design module/element.To explore the optimal model of product design which is based on optimal user latent demand and achieves load balanced motion optimization，function module optimization, system synthesis optimization，the research attains product demand side innovation design theory，model and method system driven by latent demand ，providing theoretical and technical support for improving the level of demand side innovation design.