本项目基于企业的价值共创和战略导向、领导力理论，搜集一带一路企业的双边数据，旨在探讨企业的市场战略导向、领导力行为对中国企业和其在一带一路国家的合作伙伴价值共创的影响。具体而言，第一，本项目基于价值共创的多维视角，分别探讨一带一路中企业价值共创的显性效绩和隐性效绩。 第二，从市场导向战略和企业领导力理论分别探讨其对价值共创两个维度的不同影响。第三，基于政府支持、文化、资源和制度理论，研究市场导向战略、企业领导力对企业价值共创效绩的权变因数。总括而言，本项目通过采用价值共创的多维视角，丰富和拓展了一带一路中国企业价值共创的研究框架。我们将市场导向战略、企业领导力引入价值共创研究文献中，进一步丰富了战略导向和企业领导力的研究领域。通过引入市场导向战略、企业领导力对价值共创影响的权变因数，进一步深化了我们对企业战略导向和领导力有效性的认识。此项目开创一带一路中国企业战略及实战行为的研究先河。

Drawing on co-creation theory, market orientation and leadership literature, this project aims to provide a comprehensive examination of how market orientation and leadership influence value co-creation for "The Belt and Road" enterprises. We collect bilateral data from both Chinese and foreign firms who participate in "The Belt and Road" and use collaboration between Chinese firms and foreign enterprises in Belt and Road countries as the unit level of analysis. The objectives of this project are threefold. First, we treat value co-creation as a multifaceted concept and study both explicit and implicit value co-creation outcomes simultaneously. Second, we examine the differential impacts of market orientation and leadership on explicit and implicit value co-creation performance. Third, we delineate the boundary conditions under which market orientation and leadership promote or hinder value co-creation. Specifically, we investigate the moderating role of government support, cultural differences, resource differences and institutional differences on the relationship between market orientation (and leadership) and value co-creation performance. This project extends the current framework of co-creation literature by adopting a multidimensional perspective of co-creation. We also contribute to the market orientation and leadership literature by scrutinizing the differential effects of three types of market orientation and two types of leadership on value co-creation performance and considering their boundary conditions. The project is one of the pioneering studies on firms’ strategies and behaviors in the Belt and Road context.