“战略—共生”聚合构念下我国服务外包企业跨越国际陷阱的路径设计及反俘获竞争力研究

The development of service offshoring undertaking has become one of China's important planning in order to implement the overall strategy for regional development and improve the regional opening pattern in the 12th Five-Year-Plan period. However, the sustainability of undertaking ability, across international trap and breakthrough of captive governance relationship are the key scientific issues of service offshoring enterprises for obtaining competitive advantage. Firstly, we would build a multi-dimensional and multi-level aggregate theoretical mechanism named "Strategic development and Co-evolution", develop two models of efficiency boundary promotion and multi-level selection based on improved co-evolution framework and deduce the core propositions on the sustainable development of China's service offshoring enterprises from the perspective of behavior, institution, evolutionary mechanism and others. Then we would strengthen the system analysis of development bottlenecks of service offshoring enterprises with the different characteristics by means of panel data analysis, case analysis, simulation and others, to design the basic path for enhancement of undertaking abilities and breaking-out path across international outsourcing traps. Finally we would work out the practical "anti-captive" strategy for competitive advantage of China's service offshoring enterprises. This research would in-depth explore for the theory and method how to develop value-creative businesses and become be more competitive for China's service offshoring companies, which would be with great significance of theoretically enriching of the mechanism of offshoring and global strategic management and practically revitalization of the old industrial bases in Northeast China and coastal open areas.

发展服务外包已成为我国"十二五"期间实施区域发展总体战略、完善区域开放格局的一项重要规划。然而，服务外包企业承接能力能否持续、能否跨越国际陷阱并突破俘获型治理关系是获得竞争优势面临的关键科学问题。为此首先构建多维、多层次的"战略发展-共生演化"聚合构念体系，并开发效率边界推动和多水平选择的共生演化模型，从行为、制度和演化机理等方面演绎我国服务外包企业可持续发展的核心命题；然后借助面板计量分析、案例分析、模拟实验等手段，加强对不同类型服务外包企业发展困境的系统分析，设计企业提升承接能力的基础路径以及突围国际外包陷阱的跨越路径；最后制定出具有实践操作性的我国服务外包企业"反俘获"竞争优势的战略方案。本课题深入探索我国服务外包企业如何发展成为更具竞争优势的价值创造型企业的理论和方法，不仅对于丰富外包和企业战略管理的理论体系具有重要意义，而且对于振兴东北老工业基地和深化沿海开放具有深远的实践意义。

课题组首先基于企业战略、服务外包、国际贸易等领域的理论和应用成果，系统提炼出我国服务外包企业未来发展面临的战略问题，借助科学归纳、问卷调查、专家访问等方式，构建战略性承接服务外包概念体系和理论架构；然后力求实验模型与我国现实问题、战略外包发展趋势相契合，开发致力于研究我国服务外包企业发展问题的效率边界模型；接着，课题组基于承接服务外包企业非仅仅寄生于发包企业而应与发包企业、相关利益共同体共生才能可持续发展的合理假设，将我国服务外包企业的战略发展与共生演进相融合，构建“战略-共生”聚合构念；课题组认为，低成本战略虽是企业获得竞争优势、脱离困境的主要战略发展框架，但是应该考虑更为宽泛合理的全成本框架，并且也应注意到创新和社会友好正成为我国服务外包企业现代化转型的两个重要维度。课题组侧重开辟新视角透彻分析我国服务外包企业战略演进路线，设计企业获得竞争优势、可持续发展的机制、理论模型，会在一定程度上丰富企业战略和外包理论体系，对于深化沿海开放也具有深远的现实意义。

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