流行病突发情境下源于个体易感染心理的舆情滋生机制及信息披露效应研究

本课题由中山大学、香港大学、广州市疾病预防控制中心组成联合项目组，融合消费心理、公共卫生等交叉学科优势，研究源于个体易感染心理的舆情滋生机制和满足个体补偿心理的信息披露策略。本课题研究三个重要的科学问题。其一，研究突发流行病情景下，个体的易感染性影响舆情的机制，揭示舆情形成过程。其二，研究与公众个体补偿心理相一致的信息/事件披露策略，为政府提高舆情治理的针对性、实效性。其三，针对个体对次生舆情中谣言的心理反应，研究信息发布主体专业性、信息内容情感性影响个体的认知和情感信任，进而影响次生舆情良性发展的机制和过程。本课题综合运用大数据、田野调查、心理实验等方法，能在基于个体视角的舆情源头形成、信息披露策略、个体心理补偿、谣言治理等方面做出国际理论创新，为突发公共卫生事件中舆情治理提供政策借鉴。

This project will focus on three research questions. The first is to examine the psychological process that the origin formation of the public opinion during health emergency is the public's perception of susceptibility of the epidemic and then give suggestions of how to lead the public's opinion to work favorably for controlling the epidemic. The second is to examine how the controllability and transparency of information or press release can meet the publics' compensation psychology and then create positive words of mounth from the publics. The third is to explore the source expertise and the emotional focus of information release can create positive enviroments for refuting the rumors or gossipes. All these research questions will help to improve the outcome of individuals' persuations and the government's public opinions governance.