数字化闭环供应链中的产品质量和定价决策研究

近年来，闭环供应链由于其经济、社会和环境方面的突出效益，已成为政府和企业减少环境污染、实现可持续发展的重要策略。但是已有的研究对闭环供应链的数字化变革关注度不够，与制造和销售环节中翻新产品相关的研究不多，与此同时，缺乏对基于质量的产品定价决策和社交媒体评价影响等方面的研究。因此，为促使传统闭环供应链向智能高效闭环供应链转变，探讨数字化闭环供应链的运营优化问题具有重要意义。.本项目基于翻新和再制造两种闭环供应链运作模式，利用数据挖掘、博弈论和信息经济学等方法，研究数字化闭环供应链质量和定价决策的影响因素识别，建立围绕回收、制造和销售环节的产品质量和定价优化模型，并充分考虑生产者社会学习能力、产品竞争、社交媒体评价、消费者战略行为等因素的影响，以准确刻画数字化闭环供应链的特征。最后，通过模型求解、数值仿真和实证分析为闭环供应链企业数字化转型过程中的质量和定价问题提供决策参考。

In recent years, the closed-loop supply chain has become an important strategy for the government and enterprises to reduce environmental pollution and achieve sustainable development because of its outstanding benefits in economy, society and environment. However, the existing research does not pay enough attention to the digital transformation of closed-loop supply chain, and there are not many studies related to refurbished products in the manufacturing and sales processes. At the same time, there is a lack of research on quality-based product pricing decisions and the impact of social media. Therefore, to promote the transformation from the traditional closed-loop supply chain to the intelligent and efficient closed-loop supply chain, it is of great significance to study the operation optimization of digital closed-loop supply chain..Based on two operation modes of refurbishment and remanufacturing, this project uses data mining, game theory and information economics to study the identification of influencing factors on the quality and pricing decisions of digital closed-loop supply chains, establishes product quality and pricing optimization models around the collecting, manufacturing and sales processes, and fully considers the influence of factors such as producers' social learning, product competition, social media review, and consumers' strategic behaviors, to accurately describe the characteristics of digital closed-loop supply chain. Finally, the model solution, numerical simulation and empirical analysis are used to provide decision-making reference for product quality and pricing problems in the process of digital transformation of closed-loop supply chain enterprises.