The role of green customers under competition: A mixed blessing?
The role of green customers under competition: A mixed blessing?
复制标题
绿色客户在竞争中的作用：喜忧参半？
DOI：
10.1016/j.jclepro.2017.09.155
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发表时间：
2018
影响因子：
11.1
通讯作者：
Zhou Yu
中科院分区：
文献类型：
--
作者：
Zhou Yu
我们建立了一个博弈论模型来研究竞争下的绿色消费主义的作用，其中包含两个显著特征;这些特征是两种产品类型，即，由棕色制造商生产的棕色产品和由绿色制造商生产的绿色产品，以及两个客户群，即，一组愿意为绿色产品支付价格溢价的绿色客户和一组不愿意为绿色产品支付价格溢价的棕色客户。假设棕色产品制造商是一个有实力的在位者，在竞争市场中首先采取行动对棕色产品进行定价。分析表明，绿色顾客的存在对绿色制造商和两类顾客都是有利的，但在一定条件下可能会对环境产生不利影响。此外，我们证明，从两个制造商的角度来看，规模扩大的绿色客户群体可能会导致一个亏损的情况下，而增加溢价的绿色产品可能会导致双赢的局面，这些结果是从两组客户的角度相反。我们的工作突出了绿色客户群的规模和绿色产品的溢价的不同作用，并为不同的利益相关者产生管理见解。
We develop a game theoretical model to examine the role of green consumerism under competition by incorporating two salient features; these features are two product types, i.e., the brown product produced by a brown manufacturer and the green product produced by a green manufacturer, and two customer groups, i.e., a group of green customers who are willing to pay a price premium for the green product and a group of brown customer who are not. The brown manufacturer is assumed to be a powerful incumbent and move first to price the brown product in the competitive market. Our analysis shows that the existence of green customers is beneficial to the green manufacturer and two groups of customers, though it could be detrimental to the environment under certain conditions. Furthermore, we demonstrate that from two manufacturers' perspectives, an enlarging size of the green customer group may result in a loss-loss situation, while an increasing premium for the green product may lead to a win-win situation; these results are reversed from two groups of customers' perspectives. Our work highlights the different roles of the size of the green customer group and the premium for the green product, and generates managerial insights for different stakeholders.
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影响因子：
5
作者：
Li Li-Li;Li Jiang;Liming Liu
通讯作者：
Li Li-Li;Li Jiang;Liming Liu
影响因子：
5
作者：
Oersdemir, Adem;Kemahlioglu-Ziya, Eda;Parlaktuerk, Ali K.
通讯作者：
Parlaktuerk, Ali K.
影响因子：
12
作者：
Gu, Wenjun;Chhajed, Dilip;Yalabik, Bads
通讯作者：
Yalabik, Bads
DOI：
10.2139/ssrn.1337751
发表时间：
2011-07
期刊：
Harvard Business School: Technology & Operations Management Unit Working Paper Series
影响因子：
--
作者：
Deishin Lee
通讯作者：
Deishin Lee
影响因子：
9.2
作者：
Qinghua Zhu;Joseph Sarkis
通讯作者：
Qinghua Zhu;Joseph Sarkis