Determining optimal levels of engineering characteristics in quality function deployment under multi-segment market
Determining optimal levels of engineering characteristics in quality function deployment under multi-segment market
复制标题
确定多细分市场下质量功能部署中工程特性的最佳水平
DOI：
10.1016/j.cie.2010.03.009
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发表时间：
2010-08
期刊：
影响因子：
--
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中科院分区：
文献类型：
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作者：
客户对产品往往有不同的要求和偏好。产品市场可以划分为多个细分市场，每个细分市场都包含许多具有同质偏好的客户。针对多细分市场下新产品工程特性的最优目标设定问题，提出了一种基于市场调查、模糊聚类、质量功能配置（QFD）和模糊优化的新产品工程特性优化方法。基于质量功能展开（QFD）技术，以最大化市场的总体顾客满意度为目标，考虑不同细分市场的重要性权重，建立了细分市场的集成优化模型。模型中细分市场重要性和开发成本的权重用三角模糊数表示，以描述人为主观判断所造成的不精确性。给出了模糊优化模型的求解方法。最后，提供了一个案例研究来说明所提出的方法。
Customers often have various requirements and preferences on a product. A product market can be partitioned into several market segments, each of which contains a number of customers with homogeneous preferences. In this paper, a methodology which mainly involves a market survey, fuzzy clustering, quality function deployment (QFD) and fuzzy optimization, is proposed to achieve the optimal target settings of engineering characteristics (ECs) of a new product under a multi-segment market. An integrated optimization model for partitioned market segments based on QFD technology is established to maximize the overall customer satisfaction (OCS) for the market considering the weights of importance of different segments. The weights of importance of market segments and development costs in the model are expressed as triangular fuzzy numbers in order to describe the imprecision caused by human subjective judgement. The solving approach for the fuzzy optimization model is provided. Finally, a case study is provided for illustrating the proposed methodology.
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影响因子：
7.8
作者：
T. Park;Kwang-Jae Kim
通讯作者：
T. Park;Kwang-Jae Kim
影响因子：
7.9
作者：
H. Moskowitz;Kwang-Jae Kim
通讯作者：
H. Moskowitz;Kwang-Jae Kim
影响因子：
--
作者：
G. Wasserman
通讯作者：
G. Wasserman
影响因子：
3.9
作者：
Hsu, HM;Wang, WP
通讯作者：
Wang, WP
影响因子：
9.2
作者：
R. Fung;K. Popplewell;Jinxing Xie
通讯作者：
R. Fung;K. Popplewell;Jinxing Xie