A Process-Based Framework for Open Innovation with Social Media Data

该项目旨在提高澳大利亚企业从社交媒体数据中获取价值的能力，以有效的方式进行创新，这对提高澳大利亚的全球竞争力至关重要。这将通过为社交媒体开发一个基于开放式创新流程的框架来实现，该框架利用先进的分析技术来释放社交媒体数据的价值，并提供创新过程每个阶段所需的分析工具。由此产生的输出将允许本地企业通过机器学习和社交网络分析算法，将社交媒体数据转化为开放式创新过程中三个阶段的可操作见解。

This project aims to improve the capacity of Australian businesses to derive value from social media data for innovation in an efficient manner, which is central to improving Australia’s global competitiveness. This will be achieved by developing an open innovation process-based framework for social media, which utilises advanced analytics to unlock the value of social media data and provides the analytics tools required at each stage of the innovation process. The resulting outputs will allow local businesses to transform social media data into actionable insights for each of the three stages of the open innovation process through machine learning and social network analysis algorithms.