TV News: The Cutting Edge -- Annual Briefings for Television News Directors

科学家公共信息研究所（SIPI）是一个由科学家和媒体专业人员组成的非营利组织，致力于加强科学报道，将在未来三年内为电视新闻导演和制片人组织年度简报会，由主要科学家主持。每年，来自全国各地的35- 50名当地新闻主管将与全国著名科学家面对面讨论科学、健康和环境方面的主要报道。商业电视对科学报道不足，这种有针对性的干预有很大的机会直接提高美国电视业科学报道的质量和数量。SIPI的媒体资源服务在为记者提供科学和技术资源方面享有国际声誉。1989年3月10日至12日举行的原型电视新闻主任简报会以实际的方式展示了该项目的潜力，来自17个州的35名主要记者参加了会议。各地区的专业科学家和记者将参加情况介绍会，他们的讨论得到了SIPI工作人员广泛的会前工作的有力支持。新闻界将广泛报道所讨论的主题，并由SIPI工作人员记录在案。由一个独立承包人进行的持续评价研究将分析简报会对与会者的影响。NSF的支持将占66万美元项目总额的28%。

The Scientists Institute for Public Information (SIPI), a non profit organization of scientists and media professional that works to strengthen reporting of science, will organize annual briefings for television news directors and producers by leading scientists during the next three years. Each year 35- 50 local news directors from across the country will meet face- to-face with nationally prominent scientists for two days of discussions of leading stories in science, health and the environment. Science is underreported on commercial television, and this targeted intervention has a substantial opportunity to directly improve the quality and quantity of science reporting by America's television industry. SIPI's Media Resource Service has developed an international reputation for its provision of scientific and technical sources for journalists. The prototype TV News Director's Briefing, held March 10-12 1989, demonstrated in a practical way the potential of the project, reaching 35 key journalists from 17 states. The briefings will be attended by a geographically distributed group of professional scientists and journalists who are well supported in their discussions by extensive pre-meeting work by SIPI staff. Extensive news coverage of the topics discussed will take place and be documented by SIPI staff. A continuing evaluation study by an independent contractor will analyze the impact of the briefings on the participants. NSF support will amount to 28% of the $660,000 project total.