Dissertation Research: Mass-Media, Economic Reforms and Cultural Transforamtion in Havana. The Case of Radio Taino.

9816953 Comaroff/Hernanove-Reguant该项目支持芝加哥大学人类学学生的论文研究，研究国际媒体的影响，当代古巴的旅游和移民接触。 学生将测试的假设，即从严格的国家控制过渡到一个更加开放的市场社会必然涉及劳动和休闲的概念，以及人与商品之间的资本主义关系的文化转型。 本案例研究的重点是古巴唯一的商业广播电台-泰诺广播电台。 通过参与式观察、口述历史和对广播电台工作人员和政府管理人员的广泛采访，学生将专注于传播共同的流行文化，以创造民族认同感;推广特定形式的音乐。（萨尔萨舞，曾被政府禁止，现在被作为古巴独有的舞蹈推广）;以及在广播节目中引入商业广告（自1959年以来被禁止）。 该项目将揭示古巴政府如何推广流行音乐风格和消费产品，为古巴社会的转型铺平道路。 此外，该项目还支持培训一名年轻的社会科学家，并增进我们对世界这一重要地区的了解。

9816953Comaroff / Hernandez-Reguant This project supports the dissertation research of an anthropology student from the University of Chicago, studying the influence of international media, tourist and emigre contacts in contemporary Cuba. The student will test the hypothesis that that the transition from rigid state control to a more open market society necessarily involves a cultural transformation of concepts of labor and leisure, and a more capitalistic relation between people and commodities. The focus of this case study will be Cuba's only commercial radio station, Radio Taino. Using methods of participant observation, oral histories and extensive interviews with radio personnel and government administrators the student will focus on the dissemination of a shared popular culture to create a national identity; the promotion of a particular form of music (salsa, once banned by the government and now promoted as uniquely Cuban); and the introduction of commercial advertisements (banned since 1959) in radio programming. The project will shed light on how the Cuban government is promoting popular music styles and consumer products in order to pave the way for a transformation of Cuban society. In addition the project supports the training of a young social scientist, and advances our knowledge of this important region of the world.