Entertainment rights in the age of the franchise: a reappraisal of personality rights under Australian intellectual property laws

全球娱乐行业的实践是主张在娱乐创意概念和人物方面的广泛权利。文化产品在全球范围内有巨大的销售潜力，《摇摆家》、《哈利波特》和《口袋妖怪》就证明了这一点。在美国、英国、日本和韩国，已经有了加强对品格和人格权保护的发展。然而，目前还没有关于澳大利亚知识产权法下娱乐特许经营地位的研究。随着澳大利亚文化产品的进口达到历史最高水平，当地制作越来越面向全球观众，本研究批判性地评估了澳大利亚法律如何适应全球娱乐市场的现实。

Global entertainment industry practice is to assert broad rights in creative entertainment concepts and characters. There is huge global merchandising potential for cultural products, as demonstrated by The Wiggles, Harry Potter and Pokemon. In the US, the UK, Japan and Korea there have been developments to enhance the protection of character and personality rights. However there is no current study of the status of the entertainment franchise under Australian intellectual property law. With Australian imports of cultural products at an all-time high and with local productions increasingly geared towards worldwide audiences, this study critically evaluates how Australian law fits with the realities of the global entertainment marketplace.