SBIR Phase I: Social Dynamics of Sales in a Global Village

这个小企业创新研究（SBIR）第一阶段的研究项目提出，使公司现有的软件，从社会网络理论和计算机科学的概念扩展到创建一个新的数据类型-关系主网络。新的数据类型（例如，客户主）在历史上已经解决了业务问题并创建了新的企业软件部分（例如，CRM）。虽然该公司现有的软件目前的重点是利用这种关系，以帮助企业销售团队作出适当的联系更快，更有效地（通过回答“谁知道谁？），该技术支持任何基于半导体的工艺（例如，找工作）。特别是，它只连接具有共同利益的各方（例如，雇主和求职者）。消除发现成本可以更容易地洞察一个人或一个组织-从而将一个村庄的社会动态提升到全球范围。该项目将开发一种方法来原型化比现有产品目前可以原型化的组件要复杂得多的组件。如果成功，该项目将开发方法，使用关系网络中的信息，以（1）将似乎描述不同人员或组织的多个记录（每个记录具有稀疏数据）与单个人员或组织的记录进行协调，以及（2）识别和提取相关信息（例如，客户的传记信息）。

This Small Business Innovation Research (SBIR) Phase I research project proposes to enable company's existing software to extend concepts from social network theory and computer science to create a new data type -the relationship master network. New data types (e.g., customer master) have, historically, solved business problems and created new enterprise software segments (e.g., CRM). While the company's existing software's current focus is on using this relationship to help enterprise sales teams make the appropriate contacts faster and more efficiently (by answering "who knows who?"), this technology supports any referral-based process (e.g., finding jobs). In particular, it only connects parties with mutual interests (e.g., employers and job seekers). Eliminating discovery costs makes it much easier to gain insight into a person or organization - thereby bringing the social dynamics of a village up to global scale. This project will develop a way to prototype components that are significantly more complex than existing products can currently prototype. If successful this project will develop methods, using information in the relationship network, to (1) reconcile the multiple records (each with sparse data) which appear to describe different people or organizations to a record for a single person or organization and (2) identify and extract information of relevance (e.g., biographical information on customers) from the web.