SBIR Phase I: Connecting Interactive Projections to Online Social Communities with Personalized Media

这一小型企业创新研究第一阶段项目将开发技术，以便通过个性化媒体将互动投影与在线社交网络连接起来，用于广告、娱乐、品牌推广和其他用途。娱乐和广告公司尚未充分利用Web2.0社区的影响，因为这些社区本质上是个人的。这项创新将交互式投影的线性可扩展技术与在线Web 2.0社交社区的指数级可扩展技术捆绑在一起，以便将这些社区用于广告、娱乐和教育。这是通过创建一个标准化的技术框架来通过在线社交社区共享根据互动投影的经验创建的个性化视频，以及一个开放的API来允许平台的热情公共扩展来实现的。该项目的更广泛影响将是创建一个可扩展的业务，用于创建具有互动投影的个性化媒体，为广告公司、娱乐公司、博物馆和其他可以进入公共空间的客户开发不可抗拒的价值主张。通过快速而巧妙地开发在线产品，这一努力有可能在快速增长的730亿美元的另类媒体广告市场中创造一个新的利基市场。这一利基市场的预期规模在五年内将达到14亿美元。

This Small Business Innovation Research Phase I project will develop the technologiesto connect interactive projections to online social networks via personalized media for advertising, entertainment, branding and other uses. Entertainment and advertising companies have not yet fully leveraged the impact of Web 2.0 communities because these communities are inherently personal. The innovation ties the linearly scalable technology of interactive projection to the exponentially scalable technology of online Web 2.0 social communities in order to exploit these communities for advertising, entertainment and education. This is done by creating a standardized technological framework to share personalized videos created with experiences from interactive projections via online social communities and an open API to allow enthusiastic public extensions to the platform.The broader impact of the project will be to create a scalable business for creating personalized media with interactive projections, developing an irresistible value proposition for advertising agencies, entertainment firms, museums and other customers with access to public space. By rapidly and skillfully developing the online product, the effort has the potential to create a new niche within the rapidly growing alternative media advertising market of $73Billion. The anticipated market size of this niche is $1.4Billion for this new sector within five years.