Collaborative Research on Studies of Multichannel Opaque Service Enterprise

这笔赠款为研究不透明服务企业的多渠道供应链管理提供资金。通过分析需求不确定的多渠道环境下的消费者行为，研究消费者对不透明服务企业的反应。在零售层面，将通过统一动态定价、订购和收入管理技术来审查不透明和非不透明零售商之间的竞争。零售商和供应商之间的互动将被建模，同时考虑产能分配、批发价合同和其他维度。将设计一份具有多个透明度级别的菜单，以最佳方式利用市场。整个供应链效率和社会福利优化将被纳入管理洞察力。供应链协调机制将在多种情况下进行讨论，包括竞争下不透明和非不透明分销渠道的共存。如果研究成功，本研究的结果将导致建立一个框架，在存在随机需求和供应的情况下，动态确定多渠道不透明市场中的最优订货和定价；评估不同客户的最优竞价策略；设计新的商业模型，使用不同的透明度和不透明水平来服务于不同的消费者细分市场；以及开发新的技术来分析不透明零售商和供应商之间的动态互动。这些研究活动将使我们对不透明的互联网市场的运行结构和机制有更深入的了解，互联网市场正成为我们日常生活的一部分。所提出的方法也将有助于分析其他多渠道系统，如拍卖渠道模型，以及供应网络的收入管理问题。

This grant provides funding for the study of multichannel supply chain management with opaque service enterprises. The study will provide insights into how consumers react to the opaque service enterprises by analyzing the consumer behavior in a multichannel environment with uncertain demand. At the retailing level, competition among opaque and non-opaque retailers will be scrutinized by unitizing dynamic pricing, ordering, and revenue management techniques. The interaction among retailers and suppliers will be modeled while taking capacity allocation, wholesale price contract, and other dimensions into consideration. A menu of multiple transparency levels will be designed to optimally exploit the market. The entire supply chain efficiency and social welfare optimization will be factored into the managerial insights. Supply chain coordination mechanisms will be discussed in a variety of circumstances including the coexistence of opaque and non-opaque distribution channels under competition.If successful, the results of this research will lead to the development of a framework in dynamically determining the optimal ordering and pricing in multichannel opaque market when there are stochastic demand and supply; the evaluation of optimal bidding strategy for heterogeneous customers; the design of new business models using different transparency and opaque levels to serve the various consumer segments; and the development of new techniques for analyzing the dynamic interaction between the opaque retailers and suppliers. These research activities together will offer a deeper understanding of the operational structure and the mechanism of opaque internet market which is becoming part of our daily life. The proposed approaches will also be useful for analyzing other multichannel systems, such as an auction channel model, and the revenue management problems for a supply network.